Meet Schwarzkopf's new Global Brand Ambassador, global pop sensation Troye Sivan!
Meet Schwarzkopf's new Global Brand Ambassador, global pop sensation Troye Sivan!
The 29-year-old Australian will be the new face of BLONDME, the Schwarzkopf Professional colour and care brand for superior blonding.
For Schwarzkopf, 2024 is the official year of the blonde, and this also puts the spotlight on BLONDME, which is truly dedicated to blondes. In a cinematic state-of-the art campaign, Troye Sivan embodies the brand’s values authentically through his own hair story, which has always included “blonde eras”.
His new sun-kissed blonde was created by Schwarzkopf hair artist Jacob Schwartz: “For Troye, I went for something fresh and cool, that kind of 1990s Grunge Dimensional Blonde. I started with traditional highlights using BLONDME Premium Lightener 9+ and in between, I did lowlights to get rid of any remaining warmth. That look works so well for him and his music and with Schwarzkopf you get the results you want: the pigment pays off and the Premium Lightener is amazing, you get a really nice, even lift. That's why I love Schwarzkopf.”
“This new hair colour just feels very much like me at the moment. It's about not being afraid to take up a little bit more space, maybe being a little bit louder than I used to be. It increases my confidence. It makes you walk into a room with your head held high. When I think of blonde, I think of confidence, of expressing yourself and I do think going blonde is a statement.”
Troye Sivan
@troyesivan
Watch Troye share his excitement about joining the team.
Don't miss some behind the scenes with our Global Brand Ambassador Troye Sivan.
Troye Sivan shares how important hair is and how it can make you feel.
Recognising how hair colour and style can re-energise you.
Embrace your identity through hair colour with Troye Sivan.
Global Brand Ambassador Troye Sivan on his partnership with Schwarzkopf and inspiring new ways for his hair colour story to unfold.
Jacob Schwartz (@jacobschwartzhair) reveals how to recreate the natural blonde he crafted for Troye Sivan using BLONDME Premium Lightener 9+ and IGORA VIBRANCE -1 Ash series.
Watch our Global Brand Ambassador Troye Sivan go beachy blonde! Jacob Schwartz chooses BLONDME Premium Lightener 9+ to achieve this clean, yet natural-looking blonde.
Feel the rush of a brand-new blonde with this before and after from our Global Brand Ambassador Troye Sivan. Hair transformation courtesy of BLONDME and Jacob Schwartz.
Global Brand Ambassador Troye Sivan is obsessed with the result of his creamy, beige blonde transformation and so are we.
This look was created using BLONDME Premium Lightener 9+ and IGORA VIBRANCE.
Here’s how to maintain healthy hair when creating blonde transformations.
“It’s really important to check your foils so I always go through and make sure everything is lifting nicely, keeping in mind the integrity of the hair so it stays healthy.” – Jacob Schwartz
Jacob Schwartz gives us a pro tip to remove unwanted warmth when creating a blonde look for our Global Brand Ambassador Troye Sivan.
Using IGORA VIBRANCE -1 Ash series, with a lighter colour on the bottom and a darker one on top for a flawless blend.