Casual, uncontrived and minimalist notes dominate the fashion of Intention Now. This creates a considered effortlessness which can be found everywhere, from the street to the runway at the likes of Stella McCartney and Bottega Veneta. The trend’s deep sense of social responsibility also emphasises sustainable sourcing and ethical production
This look has been created by Schwarzkopf Professional Global Ambassador Lesley Jennison and Tyler Johnston.
#CUT
"Very natural, soft haircut with broken outlines. The uncontrived, air-dried finish makes this look extremely wearable."
Tyler Johnston
@tylerjohnstonhair
#COLOUR
COLOUR 01
- IGORA ROYAL OIL DEVELOPER 9% | 30 VOL. (1:1)
COLOUR 02
- IGORA ROYAL OIL DEVELOPER 9% | 30 VOL. (1:2)
COLOUR 03
- IGORA VARIO BLOND PLUS + IGORA ROYAL OIL DEVELOPER 6% | 20 VOL. (1:2)
COLOUR 04
- (TONING STEP APPLIED OFF CAMERA) IGORA VIBRANCE ACTIVATOR LOTION 1.9% | 6 VOL. (1:3)
#essentiallooks