The power of Vegan Keratin in a professional clean formula.
We're changing professional haircare for good. Embracing clean beauty and high-performing products that are free from compromise and full of promise.
We work with advanced vegan technology to create formulas that are full of what's good and free of what's not.
We use sustainable packaging and ingredients you trust. None of the sulphates, silicones, parabens you don't.
We aim to inspire confidence in our hairdressers and consumers every day, because we care.
WE CHOOSE CLEAN PERFORMANCE.
#BCWECARE
ADVANCED
TECHNOLOGY
The next generation of clean advanced technology with the New Vegan Care Complex: Vegan Keratin and Cell Equalizer Technology together with skincare actives provide healthy, beautiful hair for all hair types.
CLEAN
FORMULA
New vegan formulas, free from sulphates, silicones, parabens, mineral oils, phthalates, microplastics and artificial colorants, with a high level of biodegradability.
SUSTAINABLE
PACKAGING
Clean inside and out: the new packaging is fully recyclable and made of up to 97% recycled plastic.
The Vegan Care Complex is an innovation at the heart of every Bonacure product.
This technology fully replenishes damaged hair cells from the cuticle right through to the cortex with hair identical agents. Its unique action fills gaps in the hair’s surface to create a sealed healthy surface for immaculate hair quality, that’s closer than ever to natural perfection. Simultaneously, within each strand, the technology acts to rebuild the structure of the hair with hair identical amino-acids chains. The result is reborn hair with renewed strength, great elasticity and healthy shine.
Inner Action: Cortex Strength & Elasticity
Rebuilds the inner structure of hair, restoring inner strength and natural elasticity.
Vegan Keratin is the vegetable alternative to the classical non-vegan hydrolysed Keratin. The Vegan Keratin works with an identical Keratin sequence of 9 amino acids to restore the hair structure rather than just fill gaps and is proven to restore inner strength and natural elasticity. These vegetable proteins not only provide a natural solution in the formula, but one that has identical properties to the architecture of proteins in human hair. All benefits are proven by biophysical measurements.
Keratin is made up of different types of amino acids, formed to helixes that are strongly linked to each other. Amino acids are smaller units of protein Keratin And are essential for the structure of the hair. Proteins composed of 18 amino acids. Keratin Can be formed as complex matrices of fibrous proteins or amorphous proteins. Both types are involved in the structure and incredible strength of hair.
Our Vegan Keratin is composed of a combination of natural & botanical derived Wheat Amino Acids And Soy Amino Acids as well as Arginine HCL and Serine, both commonly known as the building blocks of hair. As the most important part of our Vegan Care Complex, the Vegan Keratin can be found in all Bonacure Clean Performance formulas to:
- Increase the inner hair strength
- Help to fortify hair, making it stronger and more elastic
- Improve combability of hair (wet & dry combing)
- Reduce static & frizz, making hair easier to style
- Work on the inner layer of the hair, restoring the protective natural shield of healthy hair
Outer Action: Cuticle Alignment & Sealing
Evens the structural gaps of the hair's surface, restoring the protective shield of healthy hair.
Virgin hair is protected by an outer layer of hair called Proteolipids (a combination of proteins and fatty acids). When hair is damaged it loses this protective layer, the more damage the more of these Proteo-Lipid chains are lost. Cell Equalizer Technology restores these chains for a cuticle that is closer to natural perfection.
L-arginine is a proteinogenic æ-amino acid and can be found in hair as an essential building block. The main function of L-arginine is to be used to build proteins.
Bonacure Repair Rescue formulated with Arginine instantly reverses 3 years of damage in just one application.
Glycerol is also known as Glycerin. Glycerol is found in all natural fats and fatty oils - e.g. vegetable oils - chemically bound as fatty acid esters (triglycerides) and play a central role as an intermediate in various metabolic processes. Because of its water-binding properties, glycerol is contained in cosmetics as a moisturiser.
Bonacure Moisture Kick formulated with Glycerol provides a moisturised hair feel for up to 48 hours.
A balanced pH level of the skin is of utmost importance to retain a healthy condition.
As important as it is to treat the skin with the suitable pH balancing products, research has found that the longevity of hair color can especially benefit from products
that balance the hair to optimal pH 4.5.
Bonacure Color Freeze formulated with pH 4.5 rebalances the hair structure to an optimal pH of 4.5, providing
hair color protection with close to zero fade.
In skincare Q10 is known as THE anti-ageing cure to work against visible signs of ageing. But not only skin can benefit from this highly effective co- enzyme. Q10 exists in every cell in the body and is essential for the vitalisation
of cells. It stimulates the hair bulb to re- activate production of the 2 Keratins that decrease over time and therefore restores the optimal structure of future hair growth.
Bonacure Time Restore formulated with Q10 helps to protect the hair against visible signs of ageing* and instantly provides soft and shiny hair.
*Use Time Restore Shampoo and Conditioner in combination and repeated use.
Creatine supports a wide range of functions, but is best known for improving physical performance and power.
Bonacure Volume Boost formulated with Creatine provides more volume with up to 48 hours of a fuller hair feel.
Tocopherol is also known as Vitamin E. In Haircare products it is known to help protect from environmental influences and free radicals.
Bonacure Clean Balance formulated with Tocopherol removes product build-up and helps to protect from pollution build-up.
Instantly reverse 3 years of damage in just one application.
Provides a moisturised hair feel for up to 48 hours.
Rebalances the hair structure to an optimal pH of 4.5, providing hair color protection with close to zero fade.
Provides more elasticity, resistance and vitality.
Removes environmental pollutants, residues, impurities and dirt.
BONACURE MOISTURE KICK
TRANSFORMATION
BONACURE REPAIR RESCUE
TRANSFORMATION
BONACURE COLOR FREEZE TRANSFORMATION
VEGAN EXPRESS
BLOW-DRY
Instant nutrition & shine.
VEGAN KERATIN
CHARGE
Instant strength, smoothness & shine.
VEGAN COOL BLONDE
NEUTRALISATION
Deep neutralisation & shine.
Now more than ever it is the time to talk about education, business and success. ASK Education has curated a range of care-specific educational training programs, designed to make your salon more successful.
It‘s all about peer-to-peer networking. Here Global Hair Experts, Salon Owners and Top Hair Stylists reveal their shared values.
Salon Owner: Tonyastylist Studio
Location: Russia
Instagram: @tonyastylist
"Inspiration is a subtle feeling coming from the depth of the heart and transforming into a powerful flow of creativity, giving birth to the purest excitement. A true artist can achieve a genuinely perfect result, by working with an ideal hair canvas. It's my philosophy and my statement."
Salon Owner: Edward & Co
Location: United Kingdom
Instagram: @garytaylor_edco
"Having been a UK Bonacure stockist for over 10 years, a cleaner environmentally range will be fantastic! The In-Salon Journey links 3 categories: From explaining products, choosing and why it gains interest. The fragrance, affordability, very nicely packed luxury products lead to a very happy client and a take home selection of products. Over the last couple of years I have increased my retail by 19%."
Salon Owner: Pleasure Hair & Beauty Lounge
Location: Hungary
Instagram: @pleasurehairandbeauty
"Bonacure represents an enormous potential for me in the salon. Thanks to the clean formulas and the cutomized solutions for every hair problem my clients feel themselves very special."
Salon Owner: C Connoissers Studio
Location: South Africa
Instagram: @anelcloete
"With Bonacure there is respect for each individual's unique characteristics. A simple beauty found within each bottle, carefully curated for each of my clients needs. The ingredients make me feel confident that my client with receive the best care and have an amazing experience."