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SCHWARZKOPF PROFESSIONAL – WE ARE YOUR PARTNER IN CRAFT.

WHEN YOU PARTNER WITH US, WE GIVE YOU THE EDUCATION YOU NEED TODAY. TO BECOME THE HAIRDRESSER YOU WANT TO BE TOMORROW.
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KEEPING YOU CURIOUS

A REGULAR DOSE OF SKILLS & INSPIRATION

  • Essential Looks 1:2024 Collection 

    Discover the latest trends, as we recap on the Essential Looks 1:2024 collection. 

  • Meet Patricia Nikole, Artistic Brand Ambassador 

    Interview with Patricia Nikole, AKA @paintedhair, our Artistic Brand Ambassador and LIVED-IN BLONDE specialist. 

  • Tips to make your Salon more Sustainable 

    Six ways to be more eco-conscious in the salon 

  • Tips to give a professional haircare consultation 

    Follow our 5-step approach to give your in-salon clients a professional haircare consultation… 

  • Holistic Men's Salon Concept with Markus Salm 

    Be inspired by four key blending techniques for men’s hair color, using IGORA COOLS… 

  • IGORA COOLS Tips & Tricks with Lesley Jennison 

    Hear from our Global Ambassador Lesley Jennison and learn Tips & Tricks for working with IGORA COOLS… 
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WORLD-CLASS SEMINARS

INSPIRING YOU TO RAISE YOUR GAME
Combining precise technical knowledge with creative freedom. We believe that continual education builds highly-motivated salon teams, strengthens client loyalty and ultimately increases salon profitability.
DOWNLOAD OUR 2024 SEMINAR BROCHURE (pdf, 12.00 MB)
See our upcoming ASK Education classes
Seminars-2023

COLOUR SEMINARS

Fully immersive colour education empowers hairdressers to create the perfect mix of shades, tailored to each client. Learn how to upsell colour services and promote client loyalty by providing a truly bespoke colour experience in-salon.

 
Seminars-2023

BACKBAR SEMINARS

Celebrate your artistry and enhance your client’s look with educational Backbar classes designed to inspire and excite. Learn how to take your clients on a truly customized, in-salon care journey and create beautifully personalized results, every time.
Seminars-2023

STYLING SEMINARS

Every head of hair is a blank canvas. Every client is a new opportunity to practice your art. From conservative to creative, every time you style is a chance to showcase your talent. Learn how to craft your own signature style.

 
Seminars-2023

VISIONARY SEMINARS

Covering Essential Looks, Business and Digital topics, ASK Visionary allows us to share our perspectives, ideas and aspirations. Enjoy curated educational experiences that take an inspiring multidisciplinary approach.
BEHIND THE SCENES AT THE TRENDLAB

SHARING TRENDS & CREATIVE EDUCATION IN REAL TIME
TRENDLAB

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FLAIR, VISION & ARTISTRY

MEET OUR AMBASSADORS
Tyler Johnston Schwarzkopf Professional Global Ambassador

TYLER JOHNSTON

Global Ambassador
Lesley Jennison Schwarzkopf Professional Global Ambassador

LESLEY JENNISON

Global Ambassador
Arjan Bevers Schwarzkopf Professional Global Colour Ambassador

ARJAN BEVERS

Global Colour Ambassador
Hairdresser Nick Irwin Black and White Portrait

NICK IRWIN

Global Styling Ambassador

BRAND NEW

TRENDS

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