ASK EDUCATION | Schwarzkopf Professional

SCHWARZKOPF PROFESSIONAL – WE ARE YOUR PARTNER IN CRAFT.

WHEN YOU PARTNER WITH US, WE GIVE YOU THE EDUCATION YOU NEED TODAY. TO BECOME THE HAIRDRESSER YOU WANT TO BE TOMORROW.

KEEPING YOU CURIOUS

A REGULAR DOSE OF SKILLS & INSPIRATION

SPOTLIGHT ON IGORA VIBRANCE

Enjoy highlights from the ASK Education Train-The-Trainer Event with IGORA VIBRANCE!

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MEET OUR NEWEST GLOBAL AMBASSADORS

Let us introduce you to the six industry-leaders joining our Global Ambassador team.

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Essential Looks 1:2024 Collection

Discover the latest trends, as we recap on the Essential Looks 1:2024 collection.
Meet Patricia Nikole, Artistic Brand Ambassador

Interview with Patricia Nikole, AKA @paintedhair, our Artistic Brand Ambassador and LIVED-IN BLONDE specialist.
Tips to make your Salon more Sustainable

Six ways to be more eco-conscious in the salon
Tips to give a professional haircare consultation

Follow our 5-step approach to give your in-salon clients a professional haircare consultation…
Cool Color Services with IGORA COOLS

Cool color services can be demanding and challenging, starting with an expert consultation will empower you to create the most stunning looks!
Understand Cool Hair Color

Explore the cool hair color trend and discover Dual Application with IGORA COOLS...

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WORLD-CLASS SEMINARS

INSPIRING YOU TO RAISE YOUR GAME

Combining precise technical knowledge with creative freedom. We believe that continual education builds highly-motivated salon teams, strengthens client loyalty and ultimately increases salon profitability.

DOWNLOAD OUR 2024 SEMINAR BROCHURE (pdf, 12.00 MB)

See our upcoming ASK Education classes

COLOUR SEMINARS

Fully immersive colour education empowers hairdressers to create the perfect mix of shades, tailored to each client. Learn how to upsell colour services and promote client loyalty by providing a truly bespoke colour experience in-salon.

BACKBAR SEMINARS

Celebrate your artistry and enhance your client’s look with educational Backbar classes designed to inspire and excite. Learn how to take your clients on a truly customized, in-salon care journey and create beautifully personalized results, every time.

STYLING SEMINARS

Every head of hair is a blank canvas. Every client is a new opportunity to practice your art. From conservative to creative, every time you style is a chance to showcase your talent. Learn how to craft your own signature style.

VISIONARY SEMINARS

Covering Essential Looks, Business and Digital topics, ASK Visionary allows us to share our perspectives, ideas and aspirations. Enjoy curated educational experiences that take an inspiring multidisciplinary approach.

BEHIND THE SCENES AT THE TRENDLAB

SHARING TRENDS & CREATIVE EDUCATION IN REAL TIME

TRENDLAB

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FLAIR, VISION & ARTISTRY

MEET OUR AMBASSADORS

TYLER JOHNSTON

Global Ambassador

LESLEY JENNISON

Global Ambassador

ARJAN BEVERS

Global Colour Ambassador

NICK IRWIN

Global Styling Ambassador

SCHWARZKOPF PROFESSIONAL – WE ARE YOUR PARTNER IN CRAFT.

WHEN YOU PARTNER WITH US, WE GIVE YOU THE EDUCATION YOU NEED TODAY. TO BECOME THE HAIRDRESSER YOU WANT TO BE TOMORROW.

A REGULAR DOSE OF SKILLS & INSPIRATION

SPOTLIGHT ON IGORA VIBRANCE

MEET OUR NEWEST GLOBAL AMBASSADORS

Essential Looks 1:2024 Collection

Meet Patricia Nikole, Artistic Brand Ambassador

Tips to make your Salon more Sustainable

Tips to give a professional haircare consultation

Cool Color Services with IGORA COOLS

Understand Cool Hair Color