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FORM INNOVATIONS
Explore our form brands Natural Styling, Strait Styling Glatt and Strait Therapy. We have the forming products hairdressers need to achieve durable curls & waves and straight hair.

Discover the secret behind perfectly defined curls and waves that last up to 12 weeks.
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Natural Styling hair products

  • STRAIT STYLING GLATT 

    Professional straightening kit to permanently straighten curly, wavy or frizzy hair. 
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  • STRAIT THERAPY 

    Our Strait Therapy range creates long-lasting super straight hair, that's easy-to-style with ultimate shine. 
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EXPLORE OUR WORLD OF BEAUTY
Blue comb styling pastel pink blonde hair to announce Schwarzkopf Professional Seminars 2024

SEMINARS 2024

We believe that continual education builds highly-motivated salon teams, strengthens client loyalty and ultimately increases salon profitability.
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ESSENTIAL LOOKS 1:2024

Discover our Essential Looks 1:2024 trends Intention The Optimists, New Realities and Daring Crowd. Created by the Essential Looks team to uplift and inspire.
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