The Coronavirus outbreak continues to restrict and impact lives in many ways, salons have been forced to close as they put both the wellbeing of their hairdressers and clients first; this means that for many, the income stream is currently zero. We stand in solidarity with the global hairdressing community, working hard to support, to sustain and to inspire. One of the ways in which we are doing this is through the HelpYourSalon.com Hairdresser Support Initiative.
The Hairdresser Solidarity Campaign partners with HelpYourSalon.com to provide a free platform to sell vouchers; designed to help businesses, such as salons and independent hairdressers, to survive the shut-down with the means to generate an immediate cash flow. Set-up is quick and easy:
USAGE TIPS FROM THE EXPERTS
GOODBYE YELLOW and GOODBYE ORANGE Neutralizing Bonding Washes are intensely pigmented shampoos, therefore processing time is key to achieving the desired results.
Depending on hair base and condition, too long exposure time can turn the colour result into a purple, or greenish/blueish undertone. To remove these unwanted undertones, simply wash the hair with BC Bonacure Deep Cleansing Shampoo.
GOODBYE YELLOW AND GOODBYE ORANGE USAGE:
IN-SALON
For hairdressers, GOODBYE YELLOW and GOODBYE ORANGE provide simple and quick in-salon toning services with pigmented care, ideal for neutralising, pre-toning, or colour corrections.
Both Neutralizing Bonding Washes may be used as a shampoo or toner. For maximum neutralisation leave the product for up to 5 minutes on dry hair.
AT HOME
GOODBYE YELLOW and GOODBYE ORANGE can provide the perfect solution for at-home tonal maintenance. They may be used daily to increase pigment deposit and strengthen the result, or 1-2 times per week. To maintain an even colour, alternate GOODBYE ORANGE Neutralizing Bonding Wash with your regular shampoo.
To avoid product staining please use protective gloves.
LOOK & LEARN
CRAFT STAGE ISLES
Showcasing the craft of hairdressing from around the globe, from global famous heroes to talented local youngsters in a close-up atmosphere.
BIG STAGE AND TOP-NOTCH GUESTS
MACRO STAGE
Listen to top guest speakers from within and outside of the hairdressing industry in different keynote styles, from inspiring talks to close-up sofa chats.
ACCELERATE YOUR CAREER
EDUCATIONAL BOOTCAMPS
Propelling to the next level with a highly attractive learning environment – diverse formats, small group trainings and language specific delivery.
HAIR & MAKE UP FOR OVER 80 MODELS
OPEN BACKSTAGE
See live prep of models for the big opening shows, the macro stage or the craft stage isles.
Our Experience Festival has a varied tailor-made program attractive for creatives, technicians and salon business owners.
GET IMMERSED IN OUR WORLD.
Not a fair, not an exhibition, not a conference and not just an event. But a real memorable experience in a festival atmosphere.
Meet our community live in Berlin to exchange, network and share knowledge. Be inspired by the craftsmanship and passion behind our brand, experience creative work on hair by global heroes and young talents, enjoy visionary speeches by high-class guest speakers, and deep dive in our bootcamps to learn about trends and future visions.
Get to know the full IGORA ROYAL assortment and fuel your creativity for an infinite amount of colour mixes!
SIMPLY POST YOUR 'BLONDES OF THE WORLD' LOOK ON INSTAGRAM AND MENTION @SCHWARZKOPFPRO WITH THE HASHTAGS #BLONDME & #BLONDESOFTHEWORLD
Hailed as the King of Balayage, Jack Howard is a true expert in his field. The International Hair Colourist has a client list spanning the likes of Poppy Delevingne, Gillian Anderson and Suki Waterhouse, and comes highly-recommended by Vogue, Tatler and many more. Named as @colourworlduk Colour Communicator Genius 2020 and BHBA Social Stylist 2019, Jack is widely credited for bringing balayage to the UK. Check out his website for details about his upcoming courses.
"Condition is always paramount to blonde and so it's super exciting to work with a product that is really looking after the health of the hair, as well as making you the best blonde you can be."
– Jack Howard
BONACURE REPAIR RESCUE RANGE
Advanced Technology with Vegan Keratin and Arginine instantly reverses 3 years of damage in just one application.
For damaged, distressed hair
When hair is damaged, it shows it by losing its bounce, its healthy-looking appearance and its shine. The potent formulas with Arginine nourish, restructure and repair hair from the inside out.
Arginine
L-arginine is a proteinogenic æ-amino acid and can be found in hair as an essential building block. The main function of L-arginine is to be used to build proteins.
Advanced Technology with Vegan Keratin and Arginine instantly reverses 3 years of damage in just one application.
Introducing Advanced Technology featuring Vegan Care Complex with Vegan Keratin Alternative + Arginine.
When the hair goes through external aggressions such as chemical processes, heat, UV rays and free radicals, the cuticle becomes brittle or can even totally disappear leaving the hair fibre open and unprotected.
The damaged hair is altered at two levels – the inner level cortex reveals deep structural gaps weakening the hair architecture, the outer level cuticle becomes uneven and rough. Hair friction and tangle risk increase over time, and the hair loses its natural movement, softness and shine.
The secret of Bonacure Repair Rescue professional hair products lies in the combined action of Cell Equalizer Technology and Arginine, designed to reverses 3 years of damage. Hair is deeply reconstructed inch-by-inch and protected by a reactive anti-friction shield. As a result, hair is instantly and visibly repaired, strengthened, full of movement, with incredible shine and softness.
Developed to refill the damaged cortex by re-building the hair’s inner architecture, restoring strength and elasticity.
Provides additional care for all hair types, repairing inside and out each strand by filling structural gaps, restoring elasticity, providing strength and adding shine.
Provides essential hydration and helps balance the hair’s moisture content.
Vegan Care Complex is an innovation at the heart of every Bonacure product.
This technology fully replenishes damaged hair cells from the cuticle right through to the cortex with hair identical agents. Its unique action fills gaps in the hair’s surface to create a sealed healthy surface for immaculate hair quality that’s closer than ever to natural perfection. Simultaneously, within each strand, the technology acts to rebuild the structure of the hair with hair identical amino-acids chains. The result is reborn hair with renewed strength, superb elasticity and healthy shine.
Outer Action: Cuticle Alignment & Sealing
Virgin hair is protected by an outer layer of hair called Proteo-Lipids (a combination of proteins and fatty acids). When hair is damaged it loses this protective layer, the more damage the more of these Proteo-Lipid chains are lost. Cell Equalizer Technology restores these chains for a cuticle that is closer to natural perfection.
Inner Action: Cortex Strength & Elasticity
The Vegan Keratin works with an identical Keratin sequences of 9 amino acids to restore the hair structure rather than just fill gaps and are proven to restore inner strength and natural elasticity. These vegetable proteins not only provide a natural solution in the formula, but one that has identical properties to the architecture of proteins in human hair. All benefits are proven by biophysical measurements.