Explore our form brands Natural Styling, Strait Styling Glatt and Strait Therapy. We have the forming products hairdressers need to achieve durable curls & waves and straight hair.
NATURAL STYLING
Discover the secret behind perfectly defined curls and waves that last up to 12 weeks.
We believe that continual education builds highly-motivated salon teams, strengthens client loyalty and ultimately increases salon profitability.
BLONDME CARE
Discover BLONDME Care, a range that redefines blonde haircare with the cutting-edge BONDFINITY TECHNOLOGY and PETA-certified formulas that cater to all blonde hair types.
ASK E-ACADEMY
Meeting the needs of an increasingly digital world, we have created a sustainable platform for excellence.
