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Expert-recommended hair regimes for all hair types.

IGORA ZERO AMM Model with auburn hair wearing striped shirt
Model with auburn curly bob side profile

Are you seeking an effective solution for frizzy, dry, or damaged hair? It may be time to refine your approach by beginning with a deeper understanding of your unique hair type and a set of concerns.

At Schwarzkopf Professional, we recognise that true hair care excellence lies in personalisation. Each hair type—straight, wavy, curly, or coily—suffers from different concerns and demands distinct care to reach its full potential.

This exclusive guide delves into the four primary hair types, identifies common hair concerns, and offers professional advice to elevate your hair care. No matter your hair type, discover clean care with our experts who curated clean hair care regimes to transform your hair with shine and strength. 

Besides unique concerns for different hair types, some common hair issues may also be problematic to your hair occasionally. Before exploring clean beauty and its secrets to achieving luxurious, salon-like hair for all hair types, let’s understand how external factors affect the overall health of your hair.

THE FOUR MAIN HAIR TYPES

THEIR CONCERNS AND EXPERT-RECOMMENDED REGIMES

Straight Hair

The Texture

Straight hair is distinguished by its smooth, sleek finish, with minimal natural curl or wave. Its soft texture allows for effortless brushing and combing. Straight hair may be thick & voluminous, fine and soft, or coarse with minimal waves. 

The Concern

Straight hair makes it easier for the natural oils produced by the scalp to travel down the shaft without any obstruction. This makes the scalp as well as the strands appear oily. Due to this, the hair is also resistant to styling. Without the right technique and styling products, straight hair will lose styled waves and curls faster.

The Solution

To maintain the vitality of straight hair, opt for a gentle yet efficient shampoo free of sulphates to avoid stripping away more oil than necessary. Experts at Schwarzkopf Professional recommend the Moisture Kick shampoo to clean the hair. 

Follow it up with the Volume Boost Jelly conditioner for lightweight nourishment while adding volume to the hair. Minimise heat-styling to preserve the hair’s integrity whenever possible, and if need be, use a heat-protectant like Frizz Away Smoothing Oil to safeguard your hair while adding shine.

Model with straight hair and long fringe wearing blue zip jacket

STRAIGHT HAIR

EXPERT-RECOMMENDED REGIME

Wavy Hair

The Texture

A loose, S-shaped curl pattern is what defines wavy hair. With a texture that can be thin and delicate or thick and coarse, it's a hybrid of straight and curly hair. Wavy hair can be finer than straight hair and smoother than curly hair. It usually has more body than straight hair. 

The Concern

Managing wavy hair is a task due to easy tangling. The waves are also prone to frizz. The hair can quickly become unruly when in contact with humidity. The lack of definition may make the hair appear messy. While the hair has natural volume, it may appear dry and flat. If not cared for enough, it can invite breakage and split ends. 

The Solution

To manage wavy hair, opt for products with clean formulations. Choose ingredients that help you unlock your hair's true potential, like the Clean Moisture Kick shampoo. Then, condition with a detangling conditioner like the Frizz Away to improve manageability and prevent static. Detangle gently when wet, and air-dry whenever possible. 

Experts also recommend a deep conditioning at-home hair treatment that can help you combat chronic dryness. The Moisture Kick treatment is perfect for those looking for long-lasting hydration. To achieve the perfect waves that cascade down your back, ensure that your frizz is kept in check with Frizz Away Smoothing Oil. This is enriched with Babassu Oil. Not only is it a heat-protectant, but also provides an anti-static effect for nearly 48 hours!

Remember, regular trims and protective styling are key to maintaining healthy, beautiful waves! 

IGORA ZERO AMM Model auburn wavy hair wearing striped shirt

WAVY HAIR

EXPERT-RECOMMENDED REGIME

Curly and Coily Hair

The Texture

Curly and coily hair, with its intricate S-shaped patterns, is a work of art. Its texture can vary from the delicate tendrils of fine curls to the thick, voluminous coils of coarse hair. Despite its beauty, these hair types often have a high porosity, meaning they're like sponges, absorbing moisture quickly but also losing it just as easily. This can leave them feeling dry, frizzy, and a bit unruly.

The Concern

Caring for curly and coily hair is like tending to a delicate garden. It requires patience, understanding, and the right nourishment. Dryness, frizz, and tangles are common challenges that can leave your curls feeling lacklustre. The natural curl pattern can sometimes play tricks, leading to uneven moisture distribution and areas of dryness or breakage. And let's not forget about product buildup, which can weigh down your curls and hinder their natural volume and definition.

The Solution

Your curly hair is your valuable asset and deserves only the best care. To protect and enhance their natural beauty, focus on hydration and gentle care with Frizz Away shampoo, designed to cleanse delicately without stripping your hair's essential oils.

Deep condition your curls with the Moisture Kick treatment to restore their natural bounce. Avoid excessive heat styling, as it can further dry out your hair. Detangle gently with a wide-tooth comb or your fingers when wet. And most importantly, choose products specifically formulated for curly and coily hair, such as the glycerol-powered Moisture Kick Spray conditioner to refresh your hair, anywhere, anytime.

Curly hair model side profile looking into camera wearing purple jacket

CURLY & COILY HAIR

EXPERT-RECOMMENDED REGIME

DIFFERENT HAIR CARE, ONE HAIR SOLUTION

Discover the transformative power of personalised hair care. With the right products and techniques, you can achieve healthy and shiny hair that reflects your individuality. 

Discover the essence of clean beauty and transform your hair care routine with Bonacure by Schwarzkopf Professional.

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