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FORM INNOVATIONS

Explore our form brands Natural Styling, Strait Styling Glatt and Strait Therapy. We have the forming products hairdressers need to achieve durable curls & waves and straight hair.

Discover the secret behind perfectly defined curls and waves that last up to 12 weeks.

Natural Styling hair products
  • STRAIT STYLING GLATT 

    Professional straightening kit to permanently straighten curly, wavy or frizzy hair. 

  • STRAIT THERAPY 

    Our Strait Therapy range creates long-lasting super straight hair, that's easy-to-style with ultimate shine. 

EXPLORE OUR WORLD OF BEAUTY

Seminar 2025 Cutting

SEMINARS 2025

We believe that continual education builds highly-motivated salon teams, strengthens client loyalty and ultimately increases salon profitability.

FEY Sneha

HAIR BY SCHWARZKOPFPRO

A platform to inspire, created by and for the global hairdressing community. Inspiration FOR EVERY YOU. 

ASK eAcademy

ASK E-ACADEMY

Meeting the needs of an increasingly digital world, we have created a sustainable platform for excellence.