Our top 5 tips to help your clients protect their hair this summer.
But are your clients aware of how damaging this season can be for their hair?
From sun exposure and humidity to sea salt and chlorine, summer can be extremely tough on hair. Classic signs of hair damage to look out for during the summer months are a change in colour tone, split ends and breakage, occurring when UV rays and external aggressors strip the hair of its vital moisture.
Check out our top five tips you can share with your clients to help protect and maintain their sublime summer hair…
Prevention is better than cure, so do what you can to avoid intense sun exposure. Anything from hats, hair scarfs or a product with a UVA/UVB filter provides a much-needed protective barrier to prevent exposure to the sun’s harmful rays. Using products such as Bonacure Sun Protect Hair and Scalp Protective Mist is a great place to start – specifically designed for UV protection, this range contains a synthetic UV filter providing SPF20 protection. Just like you would with your skin, avoid sunbathing in the hot midday sun to minimise hair damage – consider seeking shade or go out earlier or later in the day.
Remember, a hydrated body = hydrated hair. Keep on top of your water consumption during summer months – not only will this improve the health of your skin, but it will impact the moisture in your hair too. And for an extra hit of hair hydration, use a nourishing hair mask, such as Bonacure Sun Protect 2-in-1 Mask, that nourishes, replenishes and leaves hair feeling healthy. What’s more, this makes hair easier to style and reduces breakage with a detangling and anti-frizz effect – perfect for combating the effects of summer humidity!
Avoid styling tools which can dry out your hair further. Heat breaks bonds in the hair structure which can cause permanent damage to the hair itself. If you do need to blow-dry the hair or use hot styling tools, try a lower heat setting and ensure you use a blow-dry protection spray such as the Bonacure Sun Protect 10-in-1 Summer Fluid.
The summer can be busy but remember to schedule in a summer salon visit. Especially important if your hair is already damaged from previous sun exposure and other external aggressors, trimming spilt ends will speed up the hairs’ recovery process and enhance its health and vitality. Prevent further split ends forming on rogue loose strands, by tying hair back when exposed to the sun’s UVA and UVB rays. Ensure it’s not too tight though, as this can damage hair follicles and trap heat on the scalp, causing excessive sweating and itching.
As well as applying suitable hair protection prior to sun exposure, following up with a haircare regime after time spent in the sun, pool or sea can dramatically reduce and repair hair damage. Remove excess residue left in the hair using a gentle hair cleanser, such as Bonacure Sun Protect 3-in-1 Scalp, Hair & Body Cleanse, and complete the routine with an intensive hair mask that nourishes and restores the hair, whilst improving manageability, such as Bonacure Sun Protect 2-in-1 Treatment.
Prepare for your client consultations this summer by deep-diving into the key benefits of our specialist Bonacure Sun Protect range – for optimum summer haircare. Feel confident in recommending a home-care regime that’s designed to manage this season’s hair stresses. For more tips on perfecting your consultation techniques, head over to our eAcademy.
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