On 1st and 2nd October, the third edition of #Colorcrafters – Schwarzkopf Professional´s global celebration of colour, content and creativity – took over Mexico City...
Taking place over the 1st and 2nd of October in vibrant Mexico City, 33 creators from 16 countries gathered to connect, create and inspire.
As a new addition to 2024, #Colorcrafters was thrilled to welcome a media partner for the first time, the iconic Behind the Chair (@behindthechair_com) – one of the world’s largest communities for salon professionals with almost 5 million followers across their combined social media channels.
#Colorcrafters is more than just an event, it’s a global extravaganza of hairdressing artistry, buzzing with creative energy and an electric atmosphere. This celebration of colour, mixing fun and professionalism in equal measure, brings the IGORA ROYAL (Schwarzkopf Professional’s flagship colour brand) “be the colourist you want to be” motto to life. As a colourist’s partner in craft, Schwarzkopf Professional empowers every hair artist to push the boundaries of creativity, and #Colorcrafters is an opportunity to reinforce this commitment to exceptional colour.
Max Jara (Argentina) – @maxjara_
Julia Zanin (Brazil) – @jubacolorida
Shawna Russell (Canada) – @hairbyshawna_russell
Reema Jaber (Canada) – @hairbyreema
Alexa Perez (Colombia) – @byalexaperez
Joelle-Marie Bürkle (Germany) – @elles.universe
Shengjie Shi (Italy) – @shiparrucchieri
Antonio Maniscalco (Italy) – @memento_hair
Hu Pingping (Italy) – @ping_hairstylist
Lana Karpova (Latvia) – @lana_amiconcept
Pame Voguel (Mexico) – @pamevoguel
Javier Diaz (Mexico) – @javierdiaz_hairstyle
Javier Romero (Mexico) – @romerostyle
Arjan Bevers (Netherlands) – @arjanbevers
Alexia Chrysafis (South Africa) – @that_ladyfoxhair
Maria Roberts (Spain) – @mariaroberts25
Hüseyin Başar (Turkey) – @huseyinbasarofficial
Ken Ghazarian (UAE) – @ken_ghazarian
Ruth Bocock (UAE) – @rainbowsby_ruth
Siobhan Haug (UK) – @goldensiobhan
Edmar Mascarenhas (UK) – @edsmascarenhas
Meg Griffin (USA) – @hairdresser.math
Alfredo Lewis (USA) – @alfredo.lewis
Brendnetta Ashley (USA) – @edgybgirl
Caitlin Tyczka (USA) – @hairbycaitlintyczka
Josie Vilay (USA) – @josievilay
Carlos Rojas (USA) – @colorbycarlos
Danilo Bozic (USA) – @danilo.bozic
Patricia Nikole (USA) – @paintedhair
Kristen Cafero (USA) – @kristen_o_beauty
Jasmere Waller (USA) – @jasblack
Amber Branzini (USA) – @amburgerofhair
Stevie Meech (USA) – @hairbystevie
The 2024 #Colorcrafters venue was the highly-Instagrammable Casa Prim, a beautifully restored 19th century mansion located in the vibrant Juárez neighbourhood in Mexico City. As one of the hottest venues in town, the unique character of Casa Prim frequently attracts high-profile events, blending old-world charm and contemporary style. This was the perfect base for the creators, providing them with creative inspiration and content opportunities at every turn.
The first day began with sight-seeing, immersing the creators in the spirit of Mexico with a traditional Mexican gondola ride along the Xochimilco canals.
Stepping back on shore and returning to Casa Prim, an inspirational show followed, hosted by Schwarzkopf Global Ambassadors Lisa Farrall (@lisafarrall) and Lesley Jennison (@lesleyjennison). Five extraordinary creators then took to the stage for a captivating content creation show demonstrating the entire colour process from beginning to end. Our second show celebrated Mexican culture, showcasing bold and avant-garde hairstyles inspired by the power and beauty of Aztec warriors.
Day One wrapped with a dinner at Taverna (@tavernaenprim), a beautiful restaurant in Mexico City, with gorgeously presented interiors and dishes.
The second day of #Colorcrafters was dedicated to unleashing creativity, giving creators unbridled freedom to create a signature look – encompassing hair, makeup and fashion – and capturing content for social media.
To celebrate two incredible days of colour and creativity, #Colorcrafters 2024 drew to a close with an unforgettable party – the perfect end to another highly-successful #Colorcrafters event!
#Colorcrafters is a true celebration of craftsmanship, partnership and the unlimited creative potential of hair, yet this is just the beginning of an exciting journey that will continue to unfold over the coming months – already boasting a record-breaking 200 million reach, make sure to keep an eye on the #Colorcrafters hashtag to keep up to date! You can also follow Schwarzkopf Professional's global (@schwarzkopfpro) and local Instagram accounts for updates, hair how-to's and hairdressing insights. Don't forget to check out the creator accounts listed above, where you'll find story highlights and live footage from the event.
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