Meet our newest Schwarzkopf Global Brand Ambassador! Make-up artist, model and influential fashion personality Kicki Yang Zhang.
Chinese & Berlin-based make-up artist, beauty influencer and model Kicki Yang Zhang immersed herself in the world of make-up from a very young age, by watching YouTube tutorials and realising that the proposals that she was trying to reproduce by Caucasian beauty gurus didn’t work on her. Kicki’s journey hasn’t been only about applying cosmetics but rather crafting narratives that challenge and redefine conventional beauty standards, which makes her a great addition as a Schwarzkopf Global Brand Ambassador.
Her social media platforms have become immersive experiences that delve into the cultural and emotional contexts behind each hair, fashion and make-up look that she creates. Through her process, she reveals the power of unlimited creativity as a form of self-expression and empowerment, encouraging her followers to embrace their individuality. Her storytelling style fosters a sense of community and connection, making her a beloved figure in the beauty and fashion industry.
Kicki Yang Zhang is a sought-after make-up artist, beauty influencer, model and fashion personality. Born in Shanghai but raised in Berlin, she shares with her solid social media communities her deeply creative beauty, hair and fashion statements, aiming not only to embrace her own cultural heritage, but also to take a stand on diversity and inclusivity in these industries.
Kicki is also an advocate for diversity and inclusivity in her own industry, a space often perceived as homogeneous, using her influence to amplify underrepresented voices and challenge societal norms. Her collaborations with major fashion and beauty brands highlight her as a trailblaser who is not afraid to push boundaries.