Encourage your clients to discover the difference a Bonacure Clean Beauty regime can make to their hair.
DIIPA BÜLLER-KHOSA explains why she loves a Bonacure Clean Beauty regime.
Formulas are made with many mild ingredients and can offer a low risk of allergy by not using artificial colorants and surfactant sulphates.
Clean formulas tend to be free from mineral oils which can accumulate on the hair, resulting in less frequent washing of the hair due to reduced build-up.
Clean products are formulated with ingredients that maintain hair’s natural oils, improving its natural look, leading to improved hair texture, volume, and shine – preventing a weighed-down feeling.
Using clean hair care products over time detoxifies the hair. This can result in healthier hair, as your hair will be less dependent on certain ingredients to achieve a healthier and repaired effect.
The Bonacure Clean Beauty over-the-counter assortment offers a great opportunity to boost your salon business.
Using Bonacure Clean Beauty haircare products at home, in-between salon visits, will not only enable your clients to experience a tangible difference in the quality and appearance of their hair, but will help to prepare it for the next appointment – increasing service opportunities. From a reduction in split ends with Repair Rescue to improved manageability with Frizz Away, there is a product range to cover every hair type and haircare need.
Get to know the Bonacure range and feel confident in recommending Clean Beauty products to your clients during their salon visit – this will encourage clients to continue their hair maintenance at home with their tailored Bonacure Clean Beauty regime.
DON'T MAKE AFTER CARE AN AFTER THOUGHT!
By diagnosing the client's hair type and discussing the regime choice at the beginning of the appointment during the consultation, you are able to underline the importance of routine haircare.
Retailing confidence comes from understanding the products intimately and believing passionately in their benefits. Applying this know-how and giving your clients a professional and personalised product recommendation makes retailing easy.
Don’t take any knock backs to heart. Some clients will buy, while others may not, but by persevering and consistently making a recommendation part of every consultation, you’ll find the majority of clients value your opinion and will be prepared to spend more than you think.
PRO TIP: Put the product in the hands of the client and place the recommended product regime (3 products) on the workstation in front of them, so they have time to look at the products, read the packaging, smell the fragrance, ask questions and make a decision.
Remember to make a note on the client record card of any products they buy. You can follow-up with them about this at their next appointment and assess the difference a daily clean beauty regime makes to the condition of their hair.
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