Enjoy easy to style, shiny straight hair every day.
The trend towards straightening hair shows no sign of slowing down. In fact, it's rumoured that one in every three women throughout the world, aspire to a sleek and shiny style.
Straight hair is extremely desirable; it looks healthy, it is easy to style and it ensures the wearer looks chic and sophisticated.
But for most women, the quest to straighten hair is a daily challenge. A large percentage of the world's population have curls, waves or natural movement in their hair, conflicting with their desire for a sleek, straight look.
An innovative, thermal straightening system, which achieves easy-to-style, poker-straight hair, with ultimate shine.
Straight, shiny hair is a symbol of health and beauty, thus the desire to straighten curly, wavy hair to achieve a smoother, sleeker finish is something many women dream about, now it’s yours to enjoy.
The success of Strait Therapy lies in the process and the harmonisation of active substances, which complement each other during the therapy treatment.
The technology of Strait Therapy shows significantly better results than ordinary straightening, guaranteeing easy to style, shiny hair every day.
Preparation and protection of the hair for the treatment
Hair smoothing with straightening cream and thermo bonding with straightening iron
Stabilisation of the hair
Final gloss sealing to restructure the hair from the inside
It makes the hair easier to straighten by smoothing the cuticle down. It provides extra care to the hair structure before ironing.
The extra rinsing required prior to the treatment guarantees total removal of Strait Therapy cream. Reduces any fumes when ironing.
By the process of reduction. The internal bonds are broken down, re-formed and sealed in the same manner as a perm.
Normally until the straightened hair is cut out. The re-growth will still grow back curly/wavy. The whole process can be repeated after 6 to 8 months, depending on the rate of hair growth and degree of curl.
Not if the hair was previously relaxed with lye or guanidine type relaxers (sodium, lithium, potassium or guanidine hydroxides).
This additive protects the hair from damage during the colouration process and enforces strong structural bonds.
Professional straightening kit to permanently straighten curly, wavy or frizzy hair.