Casual, uncontrived and minimalist notes dominate the fashion of Intention Now. This creates a considered effortlessness which can be found everywhere, from the street to the runway at the likes of Stella McCartney and Bottega Veneta. The trend’s deep sense of social responsibility also emphasises sustainable sourcing and ethical production
This look has been created by Schwarzkopf Professional Global Ambassador Lesley Jennison and Tyler Johnston.
#CUT
"Very natural, soft haircut with broken outlines. The uncontrived, air-dried finish makes this look extremely wearable."
Tyler Johnston
@tylerjohnstonhair
#COLOR
COLOR 01
- IGORA ZERO AMM 9-55 + 7-55 (2:1) + IGORA ROYAL OIL DEVELOPER 9% | 30 VOL. (1:1)
COLOR 02
- IGORA ZERO AMM 10-14 + IGORA ROYAL OIL DEVELOPER 9% | 30 VOL. (1:2)
COLOR 03
- IGORA VARIO BLOND PLUS + IGORA ROYAL OIL DEVELOPER 6% | 20 VOL. (1:2)
COLOR 04
- (TONING STEP APPLIED OFF CAMERA) IGORA ZERO AMM 9-55 + IGORA VIBRANCE ACTIVATOR LOTION 1.9% | 6 VOL. (1:3)
#essentiallooks