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Introducing an advanced technology featuring Vegan Care Complex + pH 4.5.
After colouration, current care technologies mainly seal the cuticle, leaving the matrix structure unattended. This can lead to a lack of resilience, hair breakage and dramatic colour fade.
Thanks to patented pH 4.5 Balancer Technology, hair is adjusted to the optimal pH value of 4.5. The matrix around the cortex microfibrils is tightened and stabilised, keeping the colour pigments frozen deep inside the hair structure, providing the ultimate colour protection. This is Schwarzkopf Professional’s 1st vegan colour-locking system for zero fade and long-lasting colour vibrancy.
In combination with Vegan Keratin and Cell Equalizer Technology, Bonacure Color Freeze professional hair products ensure that the hair surface is perfectly sealed providing a long-lasting colour protection against external aggressions such as water and blow-drying. The range provides up to 90% colour retention for up to 30 washes.
New Bonacure shampoos are sulphate-free but have the same foaming and cleansing power of classical shampoos with sulphate.
pH 4.5 – a balanced pH level is of utmost importance for healthy hair. As important as it is to treat the skin with appropriate pH balancing products, research has revealed that the duration of hair colour can benefit from hair products that help to achieve the optimal pH value of 4.5.
Advanced technology refers to our Vegan Care Complex, a combination of Vegan Keratin and Cell Equalizer technology. The Vegan Care Complex can be found in all Bonacure Clean Performance formulas.
'Clean' means that Bonacure's formulas are full of what's good and free of what's not. They're free from sulphates, silicones, parabens, mineral oils, microplastics and artificial colourants, and have a high level of biodegradability.
The Color Freeze Shampoo provides similar results to the former Sulfate Free Micellar Shampoo.