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CARE INNOVATIONS

Explore our care brands and choose from salon-exclusive treatments to homecare maintenance ranges for all hair and scalp types or concern: dry hair, damaged hair, coloured hair, blonde hair, frizzy hair, weak hair, thinning hair or dandruff.

New Bonacure Spray Conditioners powered by new Care-Boost Complex for extra shine, softness and improved combability performance.

Bonacure subranges hero products with halo

A range designed to repair and transform extremely damaged and over-processed hair in two quick and easy steps.

R-TWO blonde girl covering her face with her long hair on yellow background

A care range designed specifically to cater for the needs of diverse blonde hair types. Purify and provide long-lasting shine with BLONDME Care.

BLONDME #BLONDESOFTHEWORLD campaign 5 models

لمعان أكثر. وزن أقل.

زيت أويل أولتيم الأرغان والتين البربري والورد زيوت اللمسة النهائية مع قوام شفاف حولهم

EXPLORE OUR WORLD OF BEAUTY

Seminar 2025 Cutting

SEMINARS 2025

We believe that continual education builds highly-motivated salon teams, strengthens client loyalty and ultimately increases salon profitability.

BLONDME Care Range

BLONDME CARE

Discover BLONDME Care, a range that redefines blonde haircare with the cutting-edge BONDFINITY TECHNOLOGY and PETA-certified formulas that cater to all blonde hair types.

ASK eAcademy

ASK E-ACADEMY

Meeting the needs of an increasingly digital world, we have created a sustainable platform for excellence.