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Blonde is now everyone’s colour.

Lived-In Blonde Model
Lived-In Blonde Model
SOFIA VERGARA, SCHWARZKOPF GLOBAL BRAND AMBASSADOR

THE GLOBAL TREND EVERYONE’S ASKING FOR

Colour that's lived-in and carefree – with LIVED-IN BLONDE, more of us than ever are seeing colour differently.

Leaf through the celebrity pages or take a stroll through the streets and you’ll see, the traditional rules of what it means to be blonde have been rewritten. Stretched-out roots are no longer just for experimental students, and their much-loved Dip Dye has gradually been finessed into the most-wanted blonding techniques of today. Made more wearable by Ombrè, then softened again with Balayage, the combination of darker roots and brighter lengths is the blonde of the modern age – the LIVED-IN BLONDE.

“Once we understand the how and why behind Lived-In Blondes, we then know how our clients can maintain these styles. When you've got to grips with the core of LIVED-IN BLONDE, you can create endless effortless looks.”

Brendnetta Ashley
@edgybgirl

LIVED-IN BLONDE

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CRAFT ULTRA-LUXE LOOKS ON ANY HAIR COLOUR BASE

A customised hair colour that builds on the natural hair base, brightening mid-lengths and ends while retaining depth and dimension at the roots. The result: a natural-looking, premium, blended blonde that‘s suitable for every skin tone and looks good right up until the next colour appointment.

Dive into our latest LIVED-IN BLONDE looks with IGORA VIBRANCE – a collection of 3 key looks that focus on a soft and delicate blend of darker roots to lighter mid-lengths and ends, resulting in stunning, effortless colour results.

Lived-In Blonde Model
Lived-In Blonde Model

BONDING TECHNOLOGY IS OUR SUPERPOWER

No matter what product you choose, we can help you achieve the perfect Lived-In Blonde.

Since 2015, we have been leading the bonding landscape. From a stand-alone bonding additive, to integrated bonding technology in a variety of colouration and care products, bonding offers maximum protection and maintenance during and after the colouration process.

Crafted and maintained with our bonding products, the LIVED-IN BLONDE service helps to maintain the hairs' integrity while minimising hair breakage – for beautiful, naturally-brightened and healthy-looking hair.

LIVED IN BLONDE EDUCATION SESSIONS

DISCOVER ALL THERE IS TO KNOW ABOUT BLONDES WITH OUR EDUCATION SEMINARS.

Book in one of our blonde seminars on offer in 2024: Authority in Blonde or BlondMe Colour. Find dates and booking information in our Education Brochure

Lived-in blonde phone app
Lived-In Blonde Education
Lived-In Blonde Education

ELEVATING THE LIVED-IN BLONDE SERVICE THROUGH EDUCATION

Explore the dynamic ASK Education curriculum featuring commercially-relevant high-street trends, with a special focus on our new hero service, LIVED-IN BLONDE. We guide you through the expert consultation process, bespoke colour choices, and modern techniques, ensuring each service becomes a personalised masterpiece.

EXPLORE OUR WORLD OF BEAUTY

Chroma ID Texture

CHROMA ID

Discover Chroma ID, our first low-commitment mix & tone colour system for maximum colour intensity and zero damage.

IGORA ZERO AMM

Explore our IGORA ZERO AMM Colour Services and learn how to achieve natural-looking colour results with Global Colour Ambassador Lesley Jennison.

PARTNERS IN CRAFT

PARTNERS IN CRAFT

When you partner with Schwarzkopf Professional, we give you the tools and support you need today. To become the hairdresser you want to be tomorrow.