Explore our form brands Natural Styling, Strait Styling Glatt and Strait Therapy. We have the forming products hairdressers need to achieve durable curls & waves and straight hair.
NATURAL STYLING
Discover the secret behind perfectly defined curls and waves that last up to 12 weeks.
We believe that continual education builds highly-motivated salon teams, strengthens client loyalty and ultimately increases salon profitability.
ESSENTIAL LOOKS 1:2024
Discover our Essential Looks 1:2024 trends Intention The Optimists, New Realities and Daring Crowd. Created by the Essential Looks team to uplift and inspire.
ASK E-ACADEMY
Meeting the needs of an increasingly digital world, we have created a sustainable platform for excellence.