Intention Now is about embracing natural, organic textures within the hair and the natural world. This heavily influences both the colour palette and the finish of the hair. The colours are warm, golden and bronzed, while the hair feels loose and undone.
Casual, uncontrived and minimalist notes dominate the fashion of Intention Now. This creates a considered effortlessness which can be found everywhere, from the street to the runway at the likes of Stella McCartney and Bottega Veneta. The trend’s deep sense of social responsibility also emphasises sustainable sourcing and ethical production.
"Go for complementary tones for a natural feel or contrasting tones for impact."
Lesley Jennison, Schwarzkopf Professional Global Ambassador
#intentionnow
INTENTION NOW CATWALK LOOK TRANSFORMATION
INTENTION NOW SALON LOOK TRANSFORMATION
Treatment for Fine to Medium Hair
Uncover FIBRE CLINIX BONDFINITY Treatment, a deeply nourishing treatment for fine to medium hair that provides long-lasting strength to the inner hair fibre.
Nourishing Shampoo
DiscoverFIBRE CLINIX BONDFINITY Nourishing Shampoo, a deeply nourishing repair shampoo that gently cleanses, providing long-lasting strength to all hair types.
Vibrancy Booster
Prolong the colour intensity of coloured hair with FIBRE CLINIX BONDFINITY Vibrancy Booster, a concentrated booster that provides lasting vibrancy and shine.
Hydrate Booster
Recharge dry and brittle hair with FIBRE CLINIX BONDFINITY Hydrate Booster, a concentrated hair booster that leaves hair feeling moisturised and replenished.
Fortify Booster
Strengthen and replenish damaged and over-processed hair with FIBRE CLINIX BONDFINITY Fortify Booster, a concentrated hair booster.