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SCHWARZKOPF PROFESSIONAL – WE ARE YOUR PARTNER IN CRAFT.

WHEN YOU PARTNER WITH US, WE GIVE YOU THE EDUCATION YOU NEED TODAY. TO BECOME THE HAIRDRESSER YOU WANT TO BE TOMORROW.

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DEDICATED TO YOUR FUTURE CAREER

ASK eACADEMY FOR HAIRDRESSERS

ASK eACADEMY
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KEEPING YOU CURIOUS

A REGULAR DOSE OF SKILLS & INSPIRATION

  • The Benefits of Bonacure Clean Beauty at Home 

    Boost you salon business and encourage your clients to shop Bonacure Clean Beauty. 

  • Salon Services with Bonacure Clean Beauty 

    Boost your salon business with the Bonacure Clean Beauty in-salon services.  

  • Benefits of Clean Beauty for Salons 

    Discover clean beauty for gentle formulas, less build up, enhanced texture, volume and shine, and long-lasting hair health. 

  • Essential Looks 1:2024 Collection 

    Discover the latest trends, as we recap on the Essential Looks 1:2024 collection. 

  • Meet Patricia Nikole, Artistic Brand Ambassador 

    Interview with Patricia Nikole, AKA @paintedhair, our Artistic Brand Ambassador and LIVED-IN BLONDE specialist. 

  • Recreate the Major Blonde Regrowth look 

    Follow step-by-steps to Danilo Bozic's Major Blonde Regrowth LIVED-IN BLONDE look… 

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WORLD-CLASS SEMINARS

INSPIRING YOU TO RAISE YOUR GAME

Combining precise technical knowledge with creative freedom. We believe that continual education builds highly-motivated salon teams, strengthens client loyalty and ultimately increases salon profitability.
Purple hair being combed through with purple colour and comb

COLOUR SEMINARS

We are dedicated to pushing your limits with our high-performance colour portfolio. Our versatile range of brands – our house of colour – is here to empower you to become the colourist you want to be. Each product line boasts unique benefits to suit a variety of techniques and application styles so you can grow your colour confidence with the best of the best!

Copper hair being washed in sink

BACKBAR SEMINARS

Celebrate your artistry and enhance your client’s look with educational Backbar classes designed to inspire and excite. Learn how to take your clients on a truly customised, in-salon care journey and create beautifully personalised results, every time.

Wavy blonde hair with comb running through

STYLING SEMINARS

Craft the difference with our performance-driven products and techniques, developed to meet the needs of every styling situation. Our portfolio is now greener and more accessible than ever before, ready and waiting for you to build the confidence to craft truly individual hairstyles and boundary-pushing looks.

Blonde hair being trimmed

CUTTING SEMINARS

Cutting is a fundamental part of any professional’s toolkit, and this chapter is a celebration of this important skill. Scissors in hand, you’ll feel empowered learning how to tackle any haircut, with specific high-quality results that are sure to keep your clients coming back again and again.

Stylist giving consultation to client with long hair

PARTNERS IN CRAFT SEMINARS

We are committed to craftsmanship. Trends are always changing, and the demands of salon clients shift and grow too. We bring forward the latest lifestyle and fashion trends and help you translate these into various salon looks. Going even further, we team up with trusted experts to ramp up your growth beyond the craft, empowering you with cut, colour and styling techniques to create unique looks. 

DIGITAL LEARNING

JOIN OUR eACADEMY

Meeting the needs of an increasingly digital world, we're here to help you stay ahead of the game, and expand your technical skills 24/7.

It's absolutely FREE!

Expect highly relevant content, ranging from product information and hair knowledge to creative tutorial videos and personal assessments.

EDUCATION Seminars eAcademy

GLOBAL ACADEMIES

Our academies are an integrated global network of excellence. Throughout the world, each one offers a stimulating professional environment in which to learn, gain inspiration and effectively further your career.

FLAIR, VISION & ARTISTRY

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