SCHWARZKOPF PROFESSIONAL – WE ARE YOUR PARTNER IN CRAFT.

WHEN YOU PARTNER WITH US, WE GIVE YOU THE EDUCATION YOU NEED TODAY. TO BECOME THE HAIRDRESSER YOU WANT TO BE TOMORROW.

DEDICATED TO YOUR FUTURE CAREER

ASK eACADEMY FOR HAIRDRESSERS

ASK eACADEMY

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KEEPING YOU CURIOUS

A REGULAR DOSE OF SKILLS & INSPIRATION

HOW CLIENTS CAN PREPARE FOR THEIR HAIR CONSULTATION

We delve into the ways in which your clients can prepare for their hair consultation, to ensure they get the most out of their salon appointment.

THE SECRET TO A GREENER SALON IN 2025

Join us as we explore how to reduce, recycle and reuse to make your salon more sustainable.

Benefits of Clean Beauty for Salons

Discover clean beauty for gentle formulas, less build up, enhanced texture, volume and shine, and long-lasting hair health.
Salon Services with Bonacure Clean Beauty

Boost your salon business with the Bonacure Clean Beauty in-salon services.
Essential Looks 1:2024 Collection

Discover the latest trends, as we recap on the Essential Looks 1:2024 collection.
Meet Patricia Nikole, Artistic Brand Ambassador

Interview with Patricia Nikole, AKA @paintedhair, our Artistic Brand Ambassador and LIVED-IN BLONDE specialist.
Boost Salon Business with LIVED-IN BLONDE

Understand what the lived-in blonde trend is and how it can boost your salon business…
IGORA VIBRANCE: ASK Education Train-The-Trainer Event

Enjoy highlights from the ASK Education Train-The-Trainer Event with IGORA VIBRANCE!

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WORLD-CLASS SEMINARS

INSPIRING YOU TO RAISE YOUR GAME

Combining precise technical knowledge with creative freedom. We believe that continual education builds highly-motivated salon teams, strengthens client loyalty and ultimately increases salon profitability.

SEE OUR 2024 SEMINARS BROCHURE

COLOUR SEMINARS

We are dedicated to pushing your limits with our high-performance colour portfolio. Our versatile range of brands – our house of colour – is here to empower you to become the colourist you want to be. Each product line boasts unique benefits to suit a variety of techniques and application styles so you can grow your colour confidence with the best of the best!

BACKBAR SEMINARS

This Seminar is designed for Schwarzkopf Professional and Indola salons and exclusively for Operators. As Operators are the heart of the salon, let us inspire and educate them to be the best they can be. You will be equipped with the fundamentals from greeting the client, colour application and removal, shampooing, different massage techniques as well as communication skills and basic salon ethics.

STYLING SEMINARS

Craft the difference with our performance-driven products and techniques, developed to meet the needs of every styling situation. Our portfolio is now greener and more accessible than ever before, ready and waiting for you to build the confidence to craft truly individual hairstyles and boundary-pushing looks.

PARTNERS IN CRAFT SEMINARS

We are committed to craftsmanship. Trends are always changing, and the demands of salon clients shift and grow too. We bring forward the latest lifestyle and fashion trends and help you translate these into various salon looks. Going even further, we team up with trusted experts to ramp up your growth beyond the craft, empowering you with cut, colour and styling techniques to create unique looks.

DIGITAL LEARNING

JOIN OUR eACADEMY

Meeting the needs of an increasingly digital world, we're here to help you stay ahead of the game, and expand your technical skills 24/7.

It's absolutely FREE!

Expect highly relevant content, ranging from product information and hair knowledge to creative tutorial videos and personal assessments.

GLOBAL ACADEMIES

Our academies are an integrated global network of excellence. Throughout the world, each one offers a stimulating professional environment in which to learn, gain inspiration and effectively further your career.

Dubai, UAE

Vienna, Austria

Athens, Greece

Plovdiv, Bulgaria

Vienna, Austria

Barcelona, Spain

Werkendam, Netherlands

Brussels, Belgium

Hamburg, Germany

FLAIR, VISION & ARTISTRY

MEET OUR AMBASSADORS

TYLER JOHNSTON

Global Ambassador

LESLEY JENNISON

Global Ambassador

ARJAN BEVERS

Global Colour Ambassador

NICK IRWIN

Global Styling Ambassador

Hairdresser Gary Taylor Black and White Portrait

AUSTEN THOMSON

Global Care Ambassador

SCHWARZKOPF PROFESSIONAL – WE ARE YOUR PARTNER IN CRAFT.

WHEN YOU PARTNER WITH US, WE GIVE YOU THE EDUCATION YOU NEED TODAY. TO BECOME THE HAIRDRESSER YOU WANT TO BE TOMORROW.

ASK eACADEMY FOR HAIRDRESSERS

A REGULAR DOSE OF SKILLS & INSPIRATION

HOW CLIENTS CAN PREPARE FOR THEIR HAIR CONSULTATION

THE SECRET TO A GREENER SALON IN 2025

Benefits of Clean Beauty for Salons

Salon Services with Bonacure Clean Beauty

Essential Looks 1:2024 Collection

Meet Patricia Nikole, Artistic Brand Ambassador

Boost Salon Business with LIVED-IN BLONDE

IGORA VIBRANCE: ASK Education Train-The-Trainer Event