Step into Reema Jaber’s world, and you’ll find a vibrant tapestry of curls, colour and creativity.
As the founder of the Cado curly method and owner of Hair by Reema salon in Ontario, Canada, Reema has transformed her passion for curly hair into a global movement. "I’ve always been an artist type" she reflects, recounting her journey from being an aspiring paralegal to a hair-industry innovator.
Reema’s approach to hair colouring is both scientific and artistic, constantly pushing boundaries with Schwarzkopf Professional products as her palette.
Yet, despite her innovative spirit, Reema’s focus remains firmly on her clients’ needs. "There’s so much beauty in simplicity" she notes, "tailoring a look to my client is what I pride myself on." It’s this balance of creativity and client-centric care that defines Reema’s Cado curly method, a structured yet artistic system that’s revolutionising how we approach curl types.
It’s by addressing this long-overlooked need in the industry that Reema has secured her position as a leading voice in the global hair community.
“I never thought I'd become a hairstylist. I thought I wanted to be a lawyer – I was wrong.”
Reema Jaber
@hairbyreema