SCHWARZKOPF PROFESSIONAL – WE ARE YOUR PARTNER IN CRAFT.

WHEN YOU PARTNER WITH US, WE GIVE YOU THE EDUCATION YOU NEED TODAY. TO BECOME THE HAIRDRESSER YOU WANT TO BE TOMORROW.

DEDICATED TO YOUR FUTURE CAREER

ASK eACADEMY FOR HAIRDRESSERS

ASK eACADEMY

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KEEPING YOU CURIOUS

A REGULAR DOSE OF SKILLS & INSPIRATION

MAKE YOUR FESTIVE SEASON A SALON SUCCESS

Help your salon thrive during the festive season with our top tips.

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EXPLORE ADVANCED WHITE HAIR SERVICES WITH SIOBHAN HAUG

The award-winning hair educator and owner of Haug London Haus discusses how to elevate white hair services in-salon with IGORA ROYAL Absolutes and Silver Whites.

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Understand Cool Hair Colour

Explore the cool hair colour trend and discover Dual Application with IGORA COOLS...
Avoid Heat Damage when using Heated Hair Styling Tools

Discover key temperature tips to properly use heated hair styling tools and avoid heat damage!
Professional Solutions for Damaged Hair

Understand the factors that cause hair damage and find the right professional haircare and styling solutions to repair damaged hair!
Back to Basics: Understanding Hair and Scalp Types

Learn how to identify and provide haircare and scalpcare solutions for the different hair and scalp types – oily, dry, balanced and mixed.
ASK Education eAcademy

Online learning has never been easier – explore hairdresser training with the ASK Education eAcademy!
Expert Colour Consultation Tips

Learn how to give an expert colour consultation service to your clients, and deliver perfect colour results every time!

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WORLD-CLASS SEMINARS

INSPIRING YOU TO RAISE YOUR GAME

Combining precise technical knowledge with creative freedom. We believe that continual education builds highly-motivated salon teams, strengthens client loyalty and ultimately increases salon profitability.

DOWNLOAD OUR 2024 SEMINARS BROCHURE

COLOUR SEMINARS

We are dedicated to pushing your limits with our high-performance colour portfolio. Our versatile range of brands – our house of colour – is here to empower you to become the colourist you want to be. Each product line boasts unique benefits to suit a variety of techniques and application styles so you can grow your colour confidence with the best of the best!

BACKBAR SEMINARS

Celebrate your artistry and enhance your client’s look with educational Backbar classes designed to inspire and excite. Learn how to take your clients on a truly customised, in-salon care journey and create beautifully personalised results, every time.

STYLING SEMINARS

Craft the difference with our performance-driven products and techniques, developed to meet the needs of every styling situation. Our portfolio is now greener and more accessible than ever before, ready and waiting for you to build the confidence to craft truly individual hairstyles and boundary-pushing looks.

PARTNERS IN CRAFT SEMINARS

We are committed to craftsmanship. Trends are always changing, and the demands of salon clients shift and grow too. We bring forward the latest lifestyle and fashion trends and help you translate these into various salon looks. Going even further, we team up with trusted experts to ramp up your growth beyond the craft, empowering you with cut, colour and styling techniques to create unique looks.

DIGITAL LEARNING

JOIN OUR eACADEMY

Meeting the needs of an increasingly digital world, we're here to help you stay ahead of the game, and expand your technical skills 24/7.

It's absolutely FREE!

Expect highly relevant content, ranging from product information and hair knowledge to creative tutorial videos and personal assessments.

GLOBAL ACADEMIES

Our academies are an integrated global network of excellence. Throughout the world, each one offers a stimulating professional environment in which to learn, gain inspiration and effectively further your career.

Dubai, UAE

Vienna, Austria

Athens, Greece

Plovdiv, Bulgaria

Vienna, Austria

Barcelona, Spain

Werkendam, Netherlands

Brussels, Belgium

Hamburg, Germany

BEHIND THE SCENES AT THE TRENDLAB

SHARING TRENDS & CREATIVE EDUCATION IN REAL TIME

TRENDLAB

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FLAIR, VISION & ARTISTRY

MEET OUR AMBASSADORS

TYLER JOHNSTON

Global Ambassador

LESLEY JENNISON

Global Ambassador

ARJAN BEVERS

Global Colour Ambassador

NICK IRWIN

Global Styling Ambassador

GARY TAYLOR

Global Hair Expert

SCHWARZKOPF PROFESSIONAL – WE ARE YOUR PARTNER IN CRAFT.

WHEN YOU PARTNER WITH US, WE GIVE YOU THE EDUCATION YOU NEED TODAY. TO BECOME THE HAIRDRESSER YOU WANT TO BE TOMORROW.

ASK eACADEMY FOR HAIRDRESSERS

A REGULAR DOSE OF SKILLS & INSPIRATION

MAKE YOUR FESTIVE SEASON A SALON SUCCESS

EXPLORE ADVANCED WHITE HAIR SERVICES WITH SIOBHAN HAUG

Understand Cool Hair Colour

Avoid Heat Damage when using Heated Hair Styling Tools

Professional Solutions for Damaged Hair

Back to Basics: Understanding Hair and Scalp Types

ASK Education eAcademy

Expert Colour Consultation Tips