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COLOUR INNOVATIONS

Explore our colour brands and choose from permanent colour, semi-permanent colour, multi-dimensional colour, temporary colour and even holographic colour!
  • Chroma ID 

    Discover Chroma ID, our first low-commitment mix & tone colour system for maximum colour intensity and zero damage. 

  • tbh – true beautiful honest 

    It's time to embrace a new generation of colour authenticity with tbh – true beautiful honest. Discover more! 

Overcome any blonde challenge with our unique hair colour range, offering superior quality and flexibility that can be tailored to all your clients' individual needs.

BLONDME #BLONDESOFTHEWORLD campaign 5 models

Offer the best colouration service to your customers.

Color Enablers hair products groupshot

EXPLORE OUR WORLD OF BEAUTY

Seminar 2025 Cutting

SEMINARS 2025

We believe that continual education builds highly-motivated salon teams, strengthens client loyalty and ultimately increases salon profitability.

FEY Sneha

HAIR BY SCHWARZKOPFPRO

A platform to inspire, created by and for the global hairdressing community. Inspiration FOR EVERY YOU. 

ASK eAcademy

ASK E-ACADEMY

Meeting the needs of an increasingly digital world, we have created a sustainable platform for excellence.