SCHWARZKOPF PROFESSIONAL – WE ARE YOUR PARTNER IN CRAFT.

WHEN YOU PARTNER WITH US, WE GIVE YOU THE EDUCATION YOU NEED TODAY. TO BECOME THE HAIRDRESSER YOU WANT TO BE TOMORROW.

DEDICATED TO YOUR FUTURE CAREER

ASK eACADEMY FOR HAIRDRESSERS

ASK eACADEMY

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KEEPING YOU CURIOUS

A REGULAR DOSE OF SKILLS & INSPIRATION

HOW CLIENTS CAN PREPARE FOR THEIR HAIR CONSULTATION

We delve into the ways in which your clients can prepare for their hair consultation, to ensure they get the most out of their salon appointment.

DISCOVER MORE

THE SECRET TO A GREENER SALON IN 2025

Join us as we explore how to reduce, recycle and reuse to make your salon more sustainable.

DISCOVER MORE

Recreate the Major Blonde Regrowth look

Follow step-by-steps to Danilo Bozic's Major Blonde Regrowth LIVED-IN BLONDE look…
Boost Salon Business with LIVED-IN BLONDE

Understand what the lived-in blonde trend is and how it can boost your salon business…
IGORA VIBRANCE: ASK Education Train-The-Trainer Event

Enjoy highlights from the ASK Education Train-The-Trainer Event with IGORA VIBRANCE!
ASK Education Seminar Programme for 2024

Explore highlights from our ASK Education Seminar Programme for 2024 and celebrate the craft of hair and the value of craftsmanship.
Be inspired by OSiS hair styling and #JUSTADDYOU

Enjoy 6 OSiS hair styling tutorials
The Truth About Ammonia-Free Hair Colour

Thomas Hippe on Ammonia-Free Hair Colour

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WORLD-CLASS SEMINARS

INSPIRING YOU TO RAISE YOUR GAME

Combining precise technical knowledge with creative freedom. We believe that continual education builds highly-motivated salon teams, strengthens client loyalty and ultimately increases salon profitability.

DOWNLOAD OUR 2024 SEMINAR BROCHURE

COLOUR SEMINARS

We are dedicated to pushing your limits with our high-performance colour portfolio. Our versatile range of brands – our house of colour – is here to empower you to become the colourist you want to be. Each product line boasts unique benefits to suit a variety of techniques and application styles so you can grow your colour confidence with the best of the best!

BACKBAR SEMINARS

Celebrate your artistry and enhance your client’s look with educational Backbar classes designed to inspire and excite. Learn how to take your clients on a truly customised, in-salon care journey and create beautifully personalised results, every time.

STYLING SEMINARS

Craft the difference with our performance-driven products and techniques, developed to meet the needs of every styling situation. Our portfolio is now greener and more accessible than ever before, ready and waiting for you to build the confidence to craft truly individual hairstyles and boundary-pushing looks.

PARTNERS IN CRAFT SEMINARS

We are committed to craftsmanship. Trends are always changing, and the demands of salon clients shift and grow too. We bring forward the latest lifestyle and fashion trends and help you translate these into various salon looks. Going even further, we team up with trusted experts to ramp up your growth beyond the craft, empowering you with cut, colour and styling techniques to create unique looks.

DIGITAL LEARNING

JOIN OUR eACADEMY

Meeting the needs of an increasingly digital world, we're here to help you stay ahead of the game, and expand your technical skills 24/7.

It's absolutely FREE!

Expect highly relevant content, ranging from product information and hair knowledge to creative tutorial videos and personal assessments.

GLOBAL ACADEMIES

Our academies are an integrated global network of excellence. Throughout the world, each one offers a stimulating professional environment in which to learn, gain inspiration and effectively further your career.

Dubai, UAE

Vienna, Austria

Athens, Greece

Plovdiv, Bulgaria

Vienna, Austria

Barcelona, Spain

Werkendam, Netherlands

Brussels, Belgium

Hamburg, Germany

BEHIND THE SCENES AT THE TRENDLAB

SHARING TRENDS & CREATIVE EDUCATION IN REAL TIME

TRENDLAB

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FLAIR, VISION & ARTISTRY

MEET OUR AMBASSADORS

TYLER JOHNSTON

Global Ambassador

LESLEY JENNISON

Global Ambassador

ARJAN BEVERS

Global Colour Ambassador

NICK IRWIN

Global Styling Ambassador

GARY TAYLOR

Global Hair Expert