As we head towards the end of another year, we take a moment to reflect on 2024 and look ahead to new challenges and goals for 2025!
A new way of thinking can not only benefit the world around you but can also lead to cost savings and enhance the overall service experience in-salon. It’s the perfect time to reflect on your past successes and identify areas for improvement. Thinking about a change? Ready to take on some new salon services? We certainly think so!
Let’s delve into how you can transform your salon into a more sustainable, efficient and client-focused business as you set ambitious goals for the year ahead.
Here are some key resolutions to consider as you plan for 2025…
Take the new year as an opportunity to enhance your salon’s offerings by trialling a new range of professional products.
If you aren’t currently a Schwarzkopf Professional salon, now might be the time to explore becoming a partner! This year has seen some exciting relaunches, such as our leading care brand FIBRE CLINIX, which introduces the state-of-the-art BONDFINITY METHOD for a fully customisable in salon service.
Consider stocking vegan products to diversify your portfolio and attract new clients. In 2024, our Bonacure Clean Beauty range introduced new formulations for their Spray Conditioners, now powered by Care Boost Technology – transforming hair quality in a single application.
To really showcase the latest in product innovation you have on offer, why not create a dedicated retail space where clients can select a personalised regime of professional products for home use. This not only elevates their experience and encourages them to maintain their look between appointments, but it will help you to drive your OTC sales into the new year.
An effective consultation is essential for any treatment or service, ensuring you understand your client’s expectations while aligning on the approach and pricing.
As the new year begins, it’s an ideal opportunity to review your consultation process. Consider whether your team could benefit from additional training or if your salon consultation form needs updating. Take a moment to read our article on how you can prepare your client for their hair consultation and explore our tips on giving the perfect haircare and colour consultations.
Keep in mind that colour is the business driver for your salon – tempt clients to try a toning service or a personalised LIVED-IN BLONDE look, elevating their natural colour with low-maintenance blonde.
Investing time and resources in training your team is crucial for maximising their potential. They are the everyday face of your business, so ensuring they are knowledgeable and motivated is essential. A strong, engaged team can become your greatest asset, helping to attract new clients and retain existing ones.
Every team member has the ability to contribute to business success. Involve them in discussions and value their input. When they feel included and invested in your vision, they are more likely to go above and beyond to help you succeed.
It’s equally important that your team feel inspired, driven and supported in their hairdressing careers. We have welcomed some exciting new faces to our illustrious team of Global Ambassadors this year, whose goal is to inspire, educate and enhance the next wave of super-star hairdressing professionals. From celebrity hairstylist Chris Appleton, to texture-expert Lisa Farrall, we’ve got all the hair inspiration you’ll ever need across a multitude of social platforms! You can also keep up-to-date on all the latest inspirational hair trends right here on the Schwarzkopf Professional website, as we explore the latest movements in hair and fashion – ready for you to adopt and tailor to your own salon clients.
One such trend that was prevalent in 2024 was LIVED-IN BLONDE, with its ability to create endless, effortless looks suitable for every skin tone! This highly-customisable hair colouring trend is set to continue into 2025, alongside the new BLONDME Care range which will be launching in the new year – so watch this space!
After the crazy-busy year-end, January is an ideal time for salon owners to reflect, set intentions and plan for success.
If strengthening your online presence is a goal for 2025, you can register your Schwarzkopf Professional salon on our Salon Finder tool – perfect for providing increased visibility on Google and other search engines, the Salon Finder will help to drive new clients to your salon.
In the coming year, why not commit to reducing your salon's carbon footprint. Consider implementing eco-friendly practices such as switching to sustainable products by choosing hair care products that are organic, cruelty-free, and packaged in recyclable materials. Reducing waste by implementing a recycling program for plastic, paper and hair can make a huge difference, as well as pledging to ensure your salon is as energy efficient as possible by investing in eco boilers and water saving appliances.
In a recent article, we explore how we can achieve a greener and more sustainable salon in 2025 by recycling, reducing and reusing.
Christmas is known as the season of giving, but this doesn’t have to stop in the New Year. Supporting a charity in 2025 can bring a real feel-good factor into your salon – raising money can bring your team closer as they work together towards a shared goal and can project your salon in a positive light within your local community.
If you’re interested in supporting a charity within the hairdressing industry, our Shaping Futures initiative focusses on helping socially disadvantaged young adults from across the world fulfil their potential and improve their prospects by teaching them the craft of hairdressing. You can get involved in this fantastic initiative by volunteering as a trainer or donating!
Taking the time to reflect on the past year allows you to focus on the areas you’d like to improve upon after the festive break. Considering your achievements, as well as your challenges, can also be a useful in understanding any practises you’d like to take with you into the new year.
With a greater focus on improving client experiences, investing in your team and community, innovating your services and establishing clear financial goals, your salon can thrive in 2025.
Explore our world-class Colour, Backbar, Styling and Visionary seminars; developed to enhance the skills you already have and help you do what you do, better.
Master any in-salon service by staying on-trend with the latest tips and tricks and essential product knowledge over on the ASK Education eAcademy.