ASK EDUCATION | Schwarzkopf Professional

SCHWARZKOPF PROFESSIONAL – WE ARE YOUR PARTNER IN CRAFT.

WHEN YOU PARTNER WITH US, WE GIVE YOU THE EDUCATION YOU NEED TODAY. TO BECOME THE HAIRDRESSER YOU WANT TO BE TOMORROW.

KEEPING YOU CURIOUS

A REGULAR DOSE OF SKILLS & INSPIRATION

ELIMINATE RESIDUE ISSUES WITH THESE EFFECTIVE SOLUTIONS

The beginner's guide to tackle residue with clean care.

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CURATED CARE FOR EVERY TYPE OF HAIR

At Schwarzkopf Professional, we recognise that true hair care excellence lies in personalisation. Each hair type—straight, wavy, curly, or coily—suffers from different concerns and demands distinct care to reach its full potential.

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Get a summer-ready mane with Schwarzkopf Professional

Your summer saviour hair must-haves by Schwarzkopf Professional Bonacure that help you keep your hair healthy, hydrated and bouncy even in the scorching heat.
The Importance of Summer Haircare

Dive into our top 5 tips to help your clients protect their hair this summer
5 Reasons To Try The Revolutionary Bond Treatment

Read your way into healthy luscious locks with Schwarzkopf's finest cutting-edge bond repair treatment, customised to target and treat every hair hazard.
All about Babassu oil

The freer of frizz for the sleekest of strands
Meet Patricia Nikole, Artistic Brand Ambassador

Interview with Patricia Nikole, AKA @paintedhair, our Artistic Brand Ambassador and LIVED-IN BLONDE specialist.
Hair Masks: Trend or a Treatment?

Are you grappling with dryness and need deep hydration? Or is healthy hair growth at the top of your priority list? By discerning your hair's needs, you can narrow the search and find a hair serum that delivers exceptional results.

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WORLD-CLASS SEMINARS

INSPIRING YOU TO RAISE YOUR GAME

Combining precise technical knowledge with creative freedom. We believe that continual education builds highly-motivated salon teams, strengthens client loyalty and ultimately increases salon profitability.

DOWNLOAD OUR 2024 SEMINAR BROCHURE

COLOUR SEMINARS

Our colour seminars are designed to enhance your existing skills. This year sees an even bigger focus on colour mixing with our exciting collaborations, we’re also expanding both our multidimensional colour and blonde offerings with specialist seminars and training opportunities developed to empower and advance your individual colour artistry.

BACKBAR SEMINARS

Celebrate your artistry and enhance your client’s look with educational Backbar classes designed to inspire and excite. Learn how to take your clients on a truly customised, in-salon care journey and create beautifully personalised results, every time.

STYLING SEMINARS

Craft the difference with our performance-driven products and techniques, developed to meet the needs of every styling situation. Our portfolio is now greener and more accessible than ever before, ready and waiting for you to build the confidence to craft truly individual hairstyles and boundary-pushing looks.

VISIONARY SEMINARS

We look ahead to keep you ahead! ASK Visionary is all about giving you a fresh perspective; sharing ideas, aspirations and curated educational experiences that inspire us all to hone our craft. Whilst talk is great, action is better – which is why we’ve developed our range of Visionary seminars to not only only spark creativity, but to empower you with tips & tricks and essential knowlege, as well as the techniques to safeguard and grow your future business.

DIGITAL LEARNING

JOIN OUR E-ACADEMY

Meeting the needs of an increasingly digital world, we're here to help you stay ahead of the game, and expand your technical skills 24/7.

It's absolutely FREE!

Expect highly relevant content, ranging from product information and hair knowledge to creative tutorial videos and personal assessments.

GLOBAL ACADEMIES

Our academies are an integrated global network of excellence. Throughout the world, each one offers a stimulating professional environment in which to learn, gain inspiration and effectively further your career.

Vienna, Austria

Athens, Greece

Plovdiv, Bulgaria

Vienna, Austria

Barcelona, Spain

Werkendam, Netherlands

Brussels, Belgium

Hamburg, Germany

BEHIND THE SCENES AT THE TRENDLAB

SHARING TRENDS & CREATIVE EDUCATION IN REAL TIME

TRENDLAB

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FLAIR, VISION & ARTISTRY

MEET OUR AMBASSADORS

GARY TAYLOR

Global Hair Expert

TYLER JOHNSTON

Global Ambassador

LESLEY JENNISON

Global Ambassador

ARJAN BEVERS

Global Colour Ambassador

NICK IRWIN

Global Styling Ambassador

SCHWARZKOPF PROFESSIONAL – WE ARE YOUR PARTNER IN CRAFT.

WHEN YOU PARTNER WITH US, WE GIVE YOU THE EDUCATION YOU NEED TODAY. TO BECOME THE HAIRDRESSER YOU WANT TO BE TOMORROW.

A REGULAR DOSE OF SKILLS & INSPIRATION

ELIMINATE RESIDUE ISSUES WITH THESE EFFECTIVE SOLUTIONS

CURATED CARE FOR EVERY TYPE OF HAIR

Get a summer-ready mane with Schwarzkopf Professional

The Importance of Summer Haircare

5 Reasons To Try The Revolutionary Bond Treatment

All about Babassu oil

Meet Patricia Nikole, Artistic Brand Ambassador

Hair Masks: Trend or a Treatment?