On a canvas of nostalgic patterns, colours and silhouettes, The Optimist finds inspiration in all things natural.
This tribe spreads the message of welfare and hope through their infectious energy. Radiate enthusiasm towards life with the free-spirited Optimists.
Lightening
BLONDME
+
BLONDME Premium developer 2% (7vol)
Global
IGORA Royal 5-57
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IGORA developer 3% (10vol)
Roots
IGORA Royal 5-57
+
IGORA developer 3% (10vol)
Toning - Lengths
IGORA Royal 7-57
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IGORA developer 3% (10vol)
Styling
OSiS Bounty Balm
OSiS Grip
OSiS Velvet
LIVE LOOK 1
LIVE LOOK 2
LIVE LOOK 3
Navigating our New Realities are the people who embrace the modern world as quickly as it changes and live in the space between reality and fiction: the phygital.
The Daring Crowd are the trendsetters, the people who aren’t afraid to embrace who they really are and show the world.