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New Realities

EXPLORE THE TREND

SALON LOOK

They forge new paths into uncharted aesthetics that bring futurism to fashion. This dynamic force blurs the boundaries between fiction and reality with experimental cuts and inventive colours. 

Venture into unexplored realms of self-expression with New Realities. 

new realities
new realities
new realities

Lightening

BLONDME
+
BLONDME Premium developer 2% (7vol)

Global

IGORA Royal 7-55
+
IGORA developer 6% (20vol)

Roots

IGORA Royal 5-55
+
IGORA developer 6% (20vol)

Toning - Lengths

IGORA Royal 9-98
+
IGORA developer 3% (10vol)

Styling Products

OSiS Flatliner
OSiS Velvet
OSiS Sparkler

EXPLORE THE TREND

CATWALK LOOK

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LIVE LOOKS

EL IN 24

LIVE LOOK 1

EL IN 24

LIVE LOOK 2

EL IN 24

LIVE LOOK 3

ESSENTIAL LOOKS 2024: INDIA EDITION

DISCOVER THE TRENDS

THE OPTIMISTS

The Optimists are the people who live life to the fullest. Thriving on freedom and making the best of whatever it throws at them.

DARING CROWD

The Daring Crowd are the trendsetters, the people who aren’t afraid to embrace who they really are and show the world.