Skip to Content

SCHWARZKOPF PROFESSIONAL – WE ARE YOUR PARTNER IN CRAFT.

WHEN YOU PARTNER WITH US, WE GIVE YOU THE EDUCATION YOU NEED TODAY. TO BECOME THE HAIRDRESSER YOU WANT TO BE TOMORROW.

ASK Education montage
KEEPING YOU CURIOUS

A REGULAR DOSE OF SKILLS & INSPIRATION

  • Meet our newest Global Ambassadors 

    Let us introduce you to the six industry-leaders joining our Global Ambassador team 

  • Salon Services with Bonacure Clean Beauty 

    Boost your salon business with the Bonacure Clean Beauty in-salon services.  

  • Benefits of Clean Beauty for Salons 

    Discover clean beauty for gentle formulas, less build up, enhanced texture, volume and shine, and long-lasting hair health. 

  • The Benefits of Bonacure Clean Beauty at Home 

    Boost you salon business and encourage your clients to shop Bonacure Clean Beauty. 

  • Boost Salon Business with LIVED-IN BLONDE 

    Understand what the lived-in blonde trend is and how it can boost your salon business… 

  • Recreate the Major Blonde Regrowth look 

    Follow step-by-steps to Danilo Bozic's Major Blonde Regrowth LIVED-IN BLONDE look… 

LOAD MORE ARTICLES
WORLD-CLASS SEMINARS

INSPIRING YOU TO RAISE YOUR GAME

Combining precise technical knowledge with creative freedom. We believe that continual education builds highly-motivated salon teams, strengthens client loyalty and ultimately increases salon profitability.
Seminars-2023

COLOUR SEMINARS

Our colour seminars are designed to enhance your existing skills. This year sees an even bigger focus on colour mixing with our exciting collaborations, we’re also expanding both our multidimensional colour and blonde offerings with specialist seminars and training opportunities developed to empower and advance your individual colour artistry.

Seminars-2023

BACKBAR SEMINARS

Celebrate your artistry and enhance your client’s look with educational Backbar classes designed to inspire and excite. Learn how to take your clients on a truly customised, in-salon care journey and create beautifully personalised results, every time.

Seminars-2023

STYLING SEMINARS

Craft the difference with our performance-driven products and techniques, developed to meet the needs of every styling situation. Our portfolio is now greener and more accessible than ever before, ready and waiting for you to build the confidence to craft truly individual hairstyles and boundary-pushing looks.

 

Seminars-2023

VISIONARY SEMINARS

We look ahead to keep you ahead! ASK Visionary is all about giving you a fresh perspective; sharing ideas, aspirations and curated educational experiences that inspire us all to hone our craft. Whilst talk is great, action is better – which is why we’ve developed our range of Visionary seminars to not only only spark creativity, but to empower you with tips & tricks and essential knowlege, as well as the techniques to safeguard and grow your future business.

DIGITAL LEARNING

JOIN OUR E-ACADEMY

Meeting the needs of an increasingly digital world, we're here to help you stay ahead of the game, and expand your technical skills 24/7.

It's absolutely FREE!

Expect highly relevant content, ranging from product information and hair knowledge to creative tutorial videos and personal assessments.

EDUCATION Seminars eAcademy

GLOBAL ACADEMIES

Our academies are an integrated global network of excellence. Throughout the world, each one offers a stimulating professional environment in which to learn, gain inspiration and effectively further your career.

BEHIND THE SCENES AT THE TRENDLAB

SHARING TRENDS & CREATIVE EDUCATION IN REAL TIME

TRENDLAB

You need to accept cookies to play this video

FLAIR, VISION & ARTISTRY

MEET OUR AMBASSADORS