CHALLENGE THE ESTABLISHED WAY OF THINGS.

ESSENTIAL LOOKS Tough Icon Trend Salon and Runway Looks

ESSENTIAL LOOKS blonde model with bob haircut looking ahead

ESSENTIAL LOOKS^® 1:2022

TOUGH ICON

Be powerful. Be brave. Be unmistakably you. Harness the power of your own individual spirit. Tough Icon is inspired by the groundbreakers, the free-thinkers who inhabit a world filtered through a high-fashion lens.

Embrace science and innovative thought to envision a better, alternate future which creates a positive impact today.

"I envisioned a new age gender-fluid traveller. Embracing strength and attitude through the haircut."

Nick Irwin, Global Styling Ambassador

ESSENTIAL LOOKS^® 1:2022

INTRODUCING TOUGH ICON

#toughicon

Essential Looks E-phoria Trend Video Preview

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TOUGH ICON

STEP BY STEP EDUTORIALS

TOUGH ICON RUNWAY LOOK

The Tough Icon Runway Look. Created by Nick Irwin and Arjan Bevers who worked together to achieve this powerful azure blue effect.

LEARN HOW IT'S DONE

TOUGH ICON SALON LOOK

The Tough Icon Salon Look. Created by Tyler Johnston and Lesley Jennison. This look is powerful but also has a softness, a hidden subtlety.

LEARN HOW IT'S DONE

SEE THE DIFFERENCE

REVEAL THE LOOK BEFORE & AFTER

ESSENTIAL LOOKS Tough Icon Runway Look After Image

ESSENTIAL LOOKS Tough Icon Runway Look Before Image

TOUGH ICON RUNWAY LOOK TRANSFORMATION

ESSENTIAL LOOKS Tough Icon Salon Look After Image

ESSENTIAL LOOKS Tough Icon Salon Look Before Image

TOUGH ICON SALON LOOK TRANSFORMATION

WHAT YOU NEED TO RE-CREATE THIS TREND

SESSION LABEL^®

The Thickener

Discover SESSION LABEL's THE THICKENER volumising blow-dry spray, a hair styling product that bulks up the hair and adds grip, leaving hair feeling naturally thicker but never sticky or stiff.

SESSION LABEL^®

The Miracle

Discover SESSION LABEL's THE MIRACLE multi-tasking styling balm, a hair styling product that primes, defines and controls without overburdening.

SESSION LABEL^®

The Flexible

Discover SESSION LABEL's THE FLEXIBLE Dry Light Hold Hairspray, a hair styling product for workable fixation and control.

IGORA^® VARIO BLOND

Super Plus Powder Lightener

IGORA^{^®} VARIO BLOND SUPER PLUS Powder Lightener delivers up to 8 levels of lift and precise neutralization. The integrated Fibre Bond Technology helps enforce bonds within the hair fiber.

IGORA ROYAL^®

Permanent Color Creme

Boosts fashion tone direction on all bases.

IGORA ROYAL^®

Oil Developer

Specially developed high-performing IGORA ROYAL^{^®} Oil Developer. With added oil.

IGORA ROYAL^®

Highlifts

Discover IGORA ROYAL^{^®} Highlifts' new and improved formula and how to achieve powerful looks, ideal for hair bases between levels 6 and 8.

SESSION LABEL^®

The Mousse

Discover SESSION LABEL's THE MOUSSE lightweight volumising mousse, a professional hair product that adds targeted volume and body with an instant root-lift.

SESSION LABEL^®

The Mud

Discover SESSION LABEL's THE MUD mouldable putty, a professional hair product that shapes and defines hair, for a dry diffused texture with a medium hold.

SESSION LABEL^®

The Serum

Discover SESSION LABEL's THE SERUM finishing oil is a professional hair product that helps to smooth, polish and add a silky shine to the hair surface without overburdening it.

ESSENTIAL LOOKS^® SPRING/SUMMER 1:2022

RUNWAY TO SALON LOOKS

BACK TO OVERVIEW

#essentiallooks

CHALLENGE THE ESTABLISHED WAY OF THINGS.

TOUGH ICON

"I envisioned a new age gender-fluid traveller. Embracing strength and attitude through the haircut."

INTRODUCING TOUGH ICON

STEP BY STEP EDUTORIALS

TOUGH ICON RUNWAY LOOK

TOUGH ICON SALON LOOK

REVEAL THE LOOK BEFORE & AFTER

TOUGH ICON RUNWAY LOOK TRANSFORMATION

TOUGH ICON SALON LOOK TRANSFORMATION

WHAT YOU NEED TO RE-CREATE THIS TREND

The Thickener

The Miracle

The Flexible

Super Plus Powder Lightener

Permanent Color Creme

Oil Developer

Highlifts

The Mousse

The Mud

The Serum

RUNWAY TO SALON LOOKS

Wanderlust Runway Look

Wanderlust Salon Look

Crafted Souls Runway Look

Crafted Souls Salon Look

Tough Icon Runway Look

Tough Icon Salon Look

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