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Everyone is going blonde!

Lived-In Blonde Model
Lived-In Blonde Model
SOFIA VERGARA, SCHWARZKOPF GLOBAL BRAND AMBASSADOR

THE GLOBAL TREND EVERYONE’S ASKING FOR

Color that's lived-in and carefree – with LIVED-IN BLONDE, we are all changing the way we see color!

Leaf through magazine pages or take a stroll through the streets and you’ll see that the traditional rules of what it means to be blonde have been rewritten. Stretched-out roots are no longer just for experimental students, and their much-loved Dip Dye has gradually been finessed into the most-wanted blonding techniques of today. Made more wearable by Ombrè, then softened again with Balayage, the combination of darker roots and brighter lengths is the blonde of the modern age – the LIVED-IN BLONDE.

“When done and formulated properly, it can fit anybody’s style.”

Brendnetta Ashley
@edgybgirl

LIVED-IN BLONDE

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CRAFT ULTRA-LUXE LOOKS ON ANY HAIR COLOR BASE

A customized hair color that builds on the natural hair base, brightening mid-lengths and ends while retaining depth and dimension at the roots. The result: a natural-looking, premium, blended blonde that‘s suitable for every skin tone and looks good right up until the next color appointment.

Dive into our latest LIVED-IN BLONDE looks with IGORA VIBRANCE® – a collection of 3 key looks that focus on a soft and delicate blend of darker roots to lighter mid-lengths and ends, resulting in stunning, effortless color results. 

Lived-In Blonde Model
Lived-In Blonde Model

BONDING TECHNOLOGY IS OUR SUPERPOWER

No matter what product you choose, we can help you achieve the ideal Lived-In Blonde.

Since 2015, we have been leading the bonding landscape. From a stand-alone bonding additive to integrated bonding technology in a variety of coloration and care products, bonding offers optimized protection and maintenance during and after the coloration process.

Crafted and maintained with our bonding products, the LIVED-IN BLONDE service helps to maintain the hair's integrity with minimized hair breakage* – for beautiful, naturally-brightened and healthy-looking hair.
*When used on damaged hair with BC Color Freeze care range

LIVED-IN BLONDE ON THE eACADEMY

ACHIEVING THE PERFECT LIVED-IN BLONDE IS NOW EASIER THAN EVER WITH OUR eACADEMY.

By registering for free access to the ASK eAcademy, you have a variety of color service inspiration and trending techniques at your fingertips, along with product knowledge that will help you become an expert in creating the latest looks.

Lived-in blonde phone app
Lived-In Blonde Education
Lived-In Blonde Education

ELEVATING THE LIVED-IN BLONDE SERVICE THROUGH EDUCATION

Explore the dynamic ASK Education curriculum featuring commercially-relevant high-street trends, with a special focus on our LIVED-IN BLONDE technique. We guide you through the expert consultation process, bespoke color choices, and modern techniques, ensuring each serapplication vice becomes a personalized masterpiece.

EXPLORE OUR WORLD OF BEAUTY