The Optimists are the people who live life to the fullest. Thriving on freedom and making the best of whatever it throws at them, their actions are characterised by rebirth, venturing back out into the world and cherishing human interaction.
“Once we understand the how and why behind Lived-In Blondes, we then know how our clients can maintain these styles. When you’ve got to grips with the core of LIVED-IN BLONDE, you can create endless effortless looks.”
Brendnetta Ashley, Schwarzkopf Professional Guest Artist
#theoptimists
THE OPTIMISTS RUNWAY FASHION LOOK TRANSFORMATION
THE OPTIMISTS SALON LOOK TRANSFORMATION
Tone on Tone Coloration
Get ready to experience state-of-the-art demi-permanent hair color with IGORA VIBRANCE.
Activator Lotion
Discover the Activator Lotion 4%|13 Vol. from IGORA VIBRANCE – containing thickening agents for precise and easy color application.
Activator Gel
Discover the Activator Gel 1.9%|6 Vol. from IGORA VIBRANCE – containing a gel-ifying agent for quick color application.
Oil Developer
Specially developed high-performing IGORA ROYAL Oil Developer guarantees perfect long-lasting results and superior shine.
Plus Powder Lightener
IGORA VARIO® BLOND PLUS Powder Lightener – delivers up to 7 levels of lift and precise neutralization.
Bleach & Tone
Find out more about BLONDME® Bleach & Tone, a lightener additive that lightens and tones in one step to create the ideal base!
Clay Lightener
Find out more about BLONDME® Clay Lightener, specially designed for easy and creative techniques!
Premium Developers
Find out more about BLONDME® Premium Developers provides optimal performance and care when used with BLONDME® color products.
The Miracle
Discover SESSION LABEL's THE MIRACLE multi-tasking styling balm, a hair styling product that primes, defines and controls without overburdening.
Grip
Achieve volume and natural shine with OSiS Grip, an extra strong hold mousse that keeps even coarse hair in its place whilst protecting it from blow-drying damage.
Elastic
A hair styling product easy to brush out without flaking, OSiS Elastic hairspray ensures the right balance between workability and style maintenance.
Sparkler
Get glamourous, freeze-free hair with OSiS Sparkler, a shine spray that provides light conditioning and instant shine!
Shampoo
Discover Bonacure's Color Freeze Shampoo, a gentle hair cleanser that helps hair achieve an optimal pH level of 4.5, to perfectly freeze colour pigments inside the hair matrix, preventing fading. For long-lasting intense color.
Treatment
Discover Bonacure's Repair Rescue Treatment, a haircare product that intensively repairs and nourishes damaged hair and restores inner hair strength and elasticity without overburdening the hair.
The Definer
Discover SESSION LABEL's THE DEFINER curl cream, a styling product for curly hair that shapes, controls and defines curls without frizziness or a crunchy feel.
The Flexible
Discover SESSION LABEL's THE FLEXIBLE Dry Light Hold Hairspray, a hair styling product for workable fixation and control.