Navigating our New Realities are the people who embrace the modern world as quickly as it changes. They are passionate about pushing the boundaries and limits of the physical, bringing elements of make-believe and digital realms into what they wear, what they say and how they think.
“I chose Chroma ID because it gives the look a whole different effect from a permanent color. The levels of shine and reflection you get from the tones create an optical illusion”
Gigi, Schwarzkopf Professional Guest Artist
#newrealities
NEW REALITIES RUNWAY FASHION LOOK TRANSFORMATION
NEW REALITIES SALON LOOK TRANSFORMATION
Bonding Color Mask
Discover Chroma ID Bonding Color Mask – an intensively caring, semi-permanent mix & tone color system that refreshes and enhances hair color with zero damage.
Tone on Tone Coloration
Get ready to experience state-of-the-art demi-permanent hair color with IGORA VIBRANCE.
Activator Lotion
Discover the Activator Lotion 4%|13 Vol. from IGORA VIBRANCE – containing thickening agents for precise and easy color application.
Bleach & Tone
Find out more about BLONDME® Bleach & Tone, a lightener additive that lightens and tones in one step to create the ideal base!
Premium Lightener 9+
Find out more about BLONDME® Premium Lightener 9+, a powder lightener that lifts most hair bases
Premium Developers
Find out more about BLONDME® Premium Developers provides optimal performance and care when used with BLONDME® color products.
Shampoo
Discover Bonacure's Color Freeze Shampoo, a gentle hair cleanser that helps hair achieve an optimal pH level of 4.5, to perfectly freeze colour pigments inside the hair matrix, preventing fading. For long-lasting intense color.
Treatment
Discover Bonacure's Color Freeze Treatment, a haircare product that provides in-depth care to intensively repair colored hair.
The Thickener
Discover SESSION LABEL's THE THICKENER volumising blow-dry spray, a hair styling product that bulks up the hair and adds grip, leaving hair feeling naturally thicker but never sticky or stiff.
The Texturizer
Discover SESSION LABEL's THE TEXTURIZER Undone Look Spray, a professional hair product that creates lightweight texture and volume for fuller-looking tousled hair with a moisturized feel.