Schwarzkopf Professional invites you to break into the future of hairdressing with an impressive experience FOR EVERY YOU. where creativity and craftsmanship come alive.
We believe in the power of community to inspire. Join us, as international artists and speakers take the stage, sharing their stories, skills, and passion for the craft of hairdressing.
Witness groundbreaking shows, in-depth Look & Learns, and thought-provoking talks on hair and beyond. Be part of a global movement shaping the future of the hair.
Check out the event schedule with over 60 listings, more than 50 guest artists and speakers and 600 participants from 45 countries.
The future starts now – will you be there?
Tracey Cunningham, one of the world’s most trusted and renowned colourists, has built her reputation on delivering flawless, undetectable colour to some of Hollywood's biggest celebrities, from Charlize Theron to Emma Stone to Riley Keough. Known for her technical precision and deep, lasting relationships with her celebrity clientele, Tracey never stops leveling up—constantly improving her clients’ results, her craft, and her business. Follow Tracey’s journey as she learns and grows with Schwarzkopf Professional by teaching you the techniques she’s developed over decades behind the chair as one of the most influential hair colourists of our time.
Jacob Schwartz is trusted by Hollywood’s most renowned blondes, Margot Robbie, Brie Larson and Sydney Sweeney, in addition to today's hottest brunettes, Bella Hadid, Daisy Edgar Jones and Lily Collins. He is responsible for the most popular hair colour trends of the last two years seen on magazine covers, designer ad campaigns and the red carpet. You’re about to trust him as your exclusive guide, with unprecedented access to his most current formulas, as well his sought-after trendsetting techniques.
Chris Appleton discovered his passion for hair styling at a young age, experimenting with his mother’s hair before getting his first salon job at just 13 years old. After years of working in London, Los Angeles came calling and soon Chris became the go-to stylist for Hollywood’s top celebrities - Kim Kardashian, Jennifer Lopez and Dua Lipa, to name a few. He’s the tastemaker and mastermind behind some of the most famous looks and blonde hair colour transformations of the past decade.
An unconventional venue characterised by an original industrial architecture and the rough, warm feel of an early 20th century production hall.
Built in 1921, the landmark brick stone building was used to produce electric motors, and today it’s one of the few off-locations in Berlin, which has preserved its original appearance.
With so much to choose from at our Hair By Schwarzkopf Festival, take your time to plan and personalise your experience using our festival map and timetable.
Details of every show, talk, look & learn as well as all the artist and guest speaker bios will be available in our festival pocket guide.