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BRENDNETTA ASHLEY'S

HAIR STORY

In an industry of fleeting trends, Brendnetta’s approach is refreshingly grounded: it’s all about the power of skillful, creative styling.

Shadow profile of Schwarzkopf Professional Artist Brendnetta Ashley
Full colour portrait of Schwarzkopf Professional Artist Brendnetta Ashley
THE STORY BEHIND

BRENDNETTA ASHLEY'S HAIRDRESSING JOURNEY

For Brendnetta Ashley, hair is more than a profession – it’s a legacy. Growing up surrounded by a family of hairstylists, she realised the power ofhair early on. Two decades into her own career, Brendnetta has evolved from stylist to educator to content creator with The Salon by InStyle, earning accolades including a 2020 NAHA award along the way.

Though Brendnetta’s expertise in texture and colour has garnered industry recognition and a substantial social media following (she has amassed almost two million likes on TikTok), her focus remains on the personal impact of her work. "Seeing that spark in [clients’] eyes after giving them their new look" she reflects, "that’s what keeps me motivated." In an industry of fleeting trends, Brendnetta’s approach is refreshingly grounded: it’s all about the power of skillful, creative styling.

“There’s so much versatility within textured hair. You know, it can be curly one day, straight the next.”

Brendnetta Ashley
@edgybgirl

HAIR BY SCHWARZKOPFPRO PRESENTS

BRENDNETTA'S HAIR STORY

BRENDNETTA'S HAIR STORY
Watch Schwarzkopf Professional Artist Brendnetta Ashley's personal hair story

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DIVE DEEP INTO

BRENDNETTA'S CRAFTSMANSHIP

Dive deep into Schwarzkopf Professional Artist Brendnetta Ashley's craftsmanship

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FIND OUT MORE ABOUT

BRENDNETTA'S PERSONALISATION TIPS & PRODUCTS USED

PERSONALISATION TIPS
Learn more about Schwarzkopf Professional Artist Brendnetta Ashley's personalisation tips and products used for HAIR BY SCHWARZKOPFPRO

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