Tracey Cunningham, Jacob Schwartz, and Meche in Beverly Hills are synonymous with servicing the best of the best. Always on the forefront of hair trends, they are known for their unparalleled color expertise and trusted by the world’s most photographed celebrities.
Now, they’ll share their knowledge with colorists around the world. Clients can rest assured that any Schwarzkopf Professional salon will be able to recreate their favorite celebrity’s look. These historic partnerships make it very clear—Schwarzkopf Professional is the color brand for Hollywood's most sought-after colorists.
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Tracey Cunningham, one of the world’s most trusted and renowned colorists, has built her reputation on delivering flawless, undetectable color to some of Hollywood's biggest celebrities, from J.Lo to Charlize Theron to Emma Stone to Drew Barrymore. Known for her technical precision and deep, lasting relationships with her celebrity clientele, Tracey never stops leveling up—constantly improving her clients’ results, her craft, and her business. Follow Tracey’s journey as she learns and grows with Schwarzkopf Professional and teaches you the techniques she’s developed over her decades as a colorist behind the chair.
“You’re only as good as the color you use. Schwarzkopf has always been the gold standard of color in our industry, and I can say that I truly believe in this line and look forward to inspiring pros to make the change with me.”
Tracey Cunningham
@traceycunningham1
Nashville-born Jacob Schwartz moved to LA to apprentice under Tracey Cunningham at Mèche Salon. His training, talent, and skill have led him to develop an incredible celebrity clientele, from Margot Robbie and her iconic Barbie blonde to Sydney Sweeney to Lana Del Rey to Troye Sivan. As your insider guide into what your clients want, Jacob will teach you the techniques and formulas he’s developed for his A-list client roster, so you can achieve the same results.
“Schwarzkopf never fails to meet my expectations, and in return, it blows my clients away.”
Jacob Schwartz
@jacobschwartzhair