In this brave new world, we have to be the change that we want to see. Bringing about the new trends and styles that encapsulate the beating hearts of the subcultures that are pushing society forward are the Daring Crowd. For us, culture is there to be shaped.
“Inspired by how Gen Z are their true selves and want to stand out, this look can be worn in multiple styles and is all about making a statement and the beauty of curly hair.”
Brendnetta Ashley, Schwarzkopf Professional Guest Artist
#daringcrowd