Everyone is going blonde!
SOFIA VERGARA, SCHWARZKOPF GLOBAL BRAND AMBASSADOR
Leaf through magazine pages or take a stroll through the streets and you’ll see that the traditional rules of what it means to be blonde have been rewritten. Stretched-out roots are no longer just for experimental students, and their much-loved Dip Dye has gradually been finessed into the most-wanted blonding techniques of today. Made more wearable by Ombrè, then softened again with Balayage, the combination of darker roots and brighter lengths is the blonde of the modern age – the LIVED-IN BLONDE.
“When done and formulated properly, it can fit anybody’s style.”
Brendnetta Ashley
@edgybgirl
LIVED-IN BLONDE
A customized hair color that builds on the natural hair base, brightening mid-lengths and ends while retaining depth and dimension at the roots. The result: a natural-looking, premium, blended blonde that‘s suitable for every skin tone and looks good right up until the next color appointment.
Dive into our latest LIVED-IN BLONDE looks with IGORA VIBRANCE® – a collection of 3 key looks that focus on a soft and delicate blend of darker roots to lighter mid-lengths and ends, resulting in stunning, effortless color results.
No matter what product you choose, we can help you achieve the ideal Lived-In Blonde.
Since 2015, we have been leading the bonding landscape. From a stand-alone bonding additive to integrated bonding technology in a variety of coloration and care products, bonding offers optimized protection and maintenance during and after the coloration process.
"Crafted and maintained with our bonding products, the LIVED-IN BLONDE service helps to maintain the hair's integrity with minimized hair breakage* – for beautiful, naturally-brightened and healthy-looking hair.
*When used on damaged hair with FIBRE CLINIX Vibrancy care range
ACHIEVING THE PERFECT LIVED-IN BLONDE IS NOW EASIER THAN EVER WITH OUR eACADEMY.
By registering for free access to the ASK eAcademy, you have a variety of color service inspiration and trending techniques at your fingertips, along with product knowledge that will help you become an expert in creating the latest looks.
Explore the dynamic ASK Education curriculum featuring commercially-relevant high-street trends, with a special focus on our new hero service, LIVED-IN BLONDE. We guide you through the expert consultation process, bespoke color choices, and modern techniques, ensuring each service becomes a personalized masterpiece.