The Optimists are the people who live life to the fullest. Thriving on freedom and making the best of whatever it throws at them, their actions are characterized by rebirth, venturing back out into the world and cherishing human interaction.
“Once we understand the how and why behind Lived-In Blondes, we then know how our clients can maintain these styles. When you’ve got to grips with the core of LIVED-IN BLONDE, you can create endless effortless looks.”
Brendnetta Ashley, Schwarzkopf Professional Guest Artist
#theoptimists
THE OPTIMISTS RUNWAY FASHION LOOK TRANSFORMATION
THE OPTIMISTS SALON LOOK TRANSFORMATION
Tone on Tone Coloration
Get ready to experience state-of-the-art demi-permanent hair color with IGORA VIBRANCE®.
Activator Lotion
Discover the Activator Lotion from IGORA VIBRANCE® – containing thickening agents for precise and easy color application.
Activator Gel
Discover the Activator Gel from IGORA VIBRANCE® – containing a gel-ifying agent for quick color application.
Oil Developer
Specially developed high-performing IGORA ROYAL Oil Developer guarantees long-lasting results and superior shine.
Plus Powder Lightener
IGORA VARIO BLOND PLUS Powder Lightener – delivers up to 7 levels of lift and precise neutralisation.
Clay Lightener
Find out more about BLONDME® Clay Lightener, specially designed for easy and creative techniques!
Bleach & Tone
Find out more about BLONDME® Bleach & Tone, a lightener additive that lightens and tones in one step to create the ideal base!
Premium Developers
Find out more about BLONDME® Premium Developers provides optimal performance and care when used with BLONDME® color products.
Grip
Achieve volume and natural looking shine with OSiS Grip, a strong hold mousse that keeps even coarse hair in its place while protecting against heat damage by reducing breakage.
Elastic
A hair styling product easy to brush out without flaking, OSiS Elastic hairspray ensures the right balance between workability and style maintenance.
Bounty Balm
Enhance your curls and waves with OSiS Bounty Balm curl cream: tames frizz and improves detangling while providing a nourished hair feel.
Tribond Shampoo
The gentle cleansing formula prepares the hair for the intense FIBRE CLINIX TRIBOND Treatment.
Tribond Treatment for Coarse Hair
Fibre Clinix Tribond Treatment for coarse hair with Triple Bonding and C21 Technology.
Hydrate Booster
Fibre Clinix Hydrate Booster with Squalane for normal to dry hair customises and intensifies the effect of the Fibre Clinix Treatments.
Fortify Booster
A concentrated booster formulated with Ceramides that smoothes thick, unruly and frizzy hair.