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Essential Looks The Optimists Salon Look – Close up profile shot of curly model with blonde highlights wearing a colourful shirt

NEW REALITIES SALON LOOK

SELF-CARE APPROACH, CAREFREE ATTITUDE

The Optimists as a trend is built upon a self-care approach to life that stretches beyond the personal and out across the planet as a whole. The Optimists’ carefree attitude is echoed in the soft-stated, tribe-defining LIVED-IN BLONDE look.

LIVED-IN BLONDE: a customized hair color that builds on the natural base, brightening mid-lengths and ends while retaining depth and dimension at the roots. The result? A natural-looking, blended blonde that's suitable for every skin tone, keeps the integrity of the hair – and looks good right up until the next appointment.

This look has been created by Schwarzkopf Professional Guest Artist Brendnetta Ashley.

Essential Looks The Optimists Salon Look – Girl with defined curly hair with blonde highlights wearing a sad faces shirt
Essential Looks The Optimists Salon Look – Close up profile shot of curly model with blonde highlights wearing a colourful shirt
Essential Looks The Optimists Salon Look – Curly girl with blonde highlights looking upright wearing a colourful shirt with a striped top
Essential Looks The Optimists Salon Look – Close up profile shot of curly model with blonde highlights wearing a colourful shirt

SUPPLIES YOU WILL NEED

THE CUT

HOW IT'S DONE

#CUT

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THE COLOR

HOW IT'S DONE

#COLOR

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COLOR 01

IGORA VARIO BLOND PLUS + IGORA ROYAL OIL DEVELOPER 3% | 10 VOL. (2:1) 

COLOR 02

IGORA VIBRANCE 6-68+6-0 (1:1)+ IGORA VIBRANCE ACTIVATOR LOTION 1.9% | 6 VOL. (1:1) 

COLOR 03

IGORA VIBRANCE 8-46 + IGORA VIBRANCE ACTIVATOR GEL 1.9% | 6 VOL. (1:1) 

COLOR 04

IGORA VIBRANCE 9-65 + IGORA VIBRANCE ACTIVATOR GEL 1.9% | 6 VOL. (1:1) 

“This service is great for a client who’s ready for a change. It’s universal and luxurious, one that caters for all textures and lengths with minimal maintenance.”

Brendnetta Ashley
@edbybgirl

Behind the Scenes at the Essential Looks 1:2024 Spring Summer Collection with Schwarzkopf Professional Guest Artist Brendnetta Ashley
ESSENTIAL LOOKS 2024

RUNWAY TO SALON LOOKS

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