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Versatile – Conditioning Formula – Express Color Services
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Chroma ID Model

The celebrity colorist, iconic educator, and salon owner joins as U.S. Creative Director of Color & Technique.
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Schwarzkopf Professional Ambassador Chris Appleton black and white portrait

The Beverly Hills celeb colorist joins as U.S. Hair Color Trend Ambassador.
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Schwarzkopf Professional Ambassador Chris Appleton

Inspirational Hair Trends for 2024
EXPLORE ESSENTIAL LOOKS
ESSENTIAL LOOKS 1:2024

Discover IGORA ROYAL Absolutes and Silver Whites services to empower confident choices for white hair.
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IGORA ROYAL Absolutes & Silver Whites

Discover how IGORA VIBRANCE now has MORE SHINE, MORE CARE, MORE SHADES, MORE SERVICES, and is MORE SUSTAINABLE than ever!
DISCOVER THE RANGE
IGORA VIBRANCE girl with braided hairstyle and lived-in blonde girl on purple background

Blonde is now everyone’s color.
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Lived-In Blonde Model

WELCOME 

WHAT ARE YOU SEARCHING FOR?
ASK Seminar

ASK EDUCATION
Lived-in Blonde Model

TREND ALERT: LIVED-IN BLONDE
Scalp Clinix and Fibre Clinix Products

BRANDS & PRODUCTS
ESSENTIAL LOOKS

THE COLLECTION 1:2024
#thecollection

DISCOVER OUR BRANDS
Igora
Hair Color

IGORA®

IGORA® offers expert performance, even in the most challenging situations.
BLONDME Colour Packshots
Hair Color & Care

BLONDME®

The 1st bonding Color & Care brand truly dedicated to the needs of blonde hair.
OSiS Product Range
Hair Styling

OSiS®

OSiS champions limitless self expression and styling crafted your way. Discover a wide range of hair styling products that are ready for any character, anywhere.
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Hair Care

Fibre Clinix®

Take the next step in hair repair. Fibre Clinix® offers our most advanced and powerful repair performance yet.
tbh - true beautiful honest Permanent Color Creme
Hair Color

tbh – true beautiful honest®

Embrace our new generation of color authenticity with tbh – true beautiful honest®.
Chroma ID Bonding Color Mask Pink and 8-46
Hair Color

Chroma ID®

It's time to express your client’s true color identity. Explore how with Chroma ID®.
COLOR ESSENTIALS Hair Color Products
Hair Color

COLOR ESSENTIALS

Discover our professional range of color enablers for optimisation at every stage of the color service.

 
Goodbye Yellow on Purple and White Background
Hair Color

GOODBYE YELLOW®

Choose this highly-pigmented, neutralizing bonding wash to combat yellow undertones.

Versatile – Conditioning Formula – Express Color Services
GO TO BRAND OVERVIEW
CHROMA ID Bonding Color Masks for salon colorration and colorful textures around
GET TO KNOW THE STORY BEHIND

OUR NEW GLOBAL BRAND AMBASSADORS

  • Introducing Chris Appleton & Sofia Vergara 

  • Kicki Yang Zhang 

  • Troye Sivan 

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@schwarzkopfpro
Schwarzkopf Professional Global Ambassadors

WE ARE CHANGE MAKERS. TOGETHER.
WE TRANSFORM HAIR

Creating innovative products, stand out colors and exciting brands – to help YOU succeed.

WE CREATE BEAUTY

Developing transformational services – to strengthen YOUR offerings.

WE FUEL YOUR CREATIVITY 

Bringing you the latest hair trends via our inspiring ambassadors and key digital influencers – enabling YOU to stand out.

WE UNLEASH POTENTIAL

Providing global education and salon support programs, delivered by truly passionate people – so that YOU can progress and grow.

WHY?
BECAUSE TOGETHER WE MAKE CHANGE HAPPEN
ESTABLISHED IN 1898, INNOVATING EVER SINCE

SCHWARZKOPF PROFESSIONAL

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